MARKETING COORDINATOR, ADMISSIONS, Sloan School of Management, to manage projects marketing the MIT Sloan Master's programs (MBA, MFin, MBAn, Sloan Fellows, and MSMS), collaborating with the program offices and with the recruiting, operations, and evaluation teams in Admissions. Will plan and implement strategic marketing activities for websites, communications, and print and online materials in an effort to drive event attendance and increase diversity of the prospect pool; assist with day-to-day operations of the marketing team and other activities; manage/maintain the prospective and admitted student email communication plans and monthly newsletters, designing and writing content; plan and implement attendee invitation strategy, tracking and reporting on event attendance; oversee the Slate CRM system and develop complex reports; update and maintain the external and admitted student websites for all programs, creating content based on marketing goals and messages; coordinate with the program offices to develop Admit Weekend marketing materials and activities and coordinate event day logistics; and develop marketing materials, including print brochures, social media, and maintaining Sloan profiles on other websites.
REQUIRED: bachelor's degree; at least three years' professional experience, preferably in a marking or events coordinator role; ability to excel in a fast-paced, team-oriented environment; discretion and judgment with confidential information/issues; Excel and PowerPoint proficiency; experience with desktop publishing tools; knowledge of social media, website metrics, and best practices; and exceptional interpersonal and oral and written communication skills for representing Admissions and Sloan master's programs to internal and external audiences. Experience with a CMS (WordPress, Ektron) and CRM (Slate) highly desired. Can expect to use web-based tools such as Slate, SharePoint, and Qualtrics. Job #15112-N
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