The Marketing Manager is responsible for developing and implementing marketing strategy, materials, and promotional components for SAME products and services, such as but not limited to events, individual and sustaining memberships, the job center, and The Military Engineer magazine. Additional marketing-related duties include the management of event microsites; writing and posting content for the SAME website; managing SAME social media; and working with the membership team on developing and executing member recruitment and retention campaigns. The Marketing Manager will have significant interaction with many departments and is expected to manage many types of campaigns as well as discrete projects as needed.
Help create an organizational marketing strategy to promote and support SAME, its products and services, and enhance SAME’s national reputation. Will work in conjunction with Director of Meetings, Marketing & Business Development to achieve this.
Develop, coordinate, execute and analyze marketing campaigns to achieve participation, engagement and revenue goals for events, membership, and other products and services.
Develop and manage marketing-related budgets and sales projections.
Research, identify and engage new audiences and partners.
Use marketing analytics to understand campaign results and refine efforts.
Create marketing materials such as promotional e-mails, advertising copy, exhibits and displays, marketing kit text and handout materials to better market SAME products and services; works with graphic designer on the design of materials and takes ownership of these products through production and distribution.
Write and disseminate marketing e-mails and send to targeted audiences via online e-mail services. Maintain various e-mail lists.
Pull mail lists and other data inquiries for projects.
Oversee social media presence on Twitter, Facebook, LinkedIn, and YouTube, developing content and responding to incoming messages and posts.
Oversee and implement tactics of digital advertising campaigns, including remarketing, social media, and online display advertising for all areas of the society.
Develop and manage surveys on event attendance, membership and readership via online survey service; track results and submit summary of data.
Develop and maintain a schedule of communications outreach and marketing efforts via Excel to include project, due dates, audience, delivery method and actual date disseminated or launched.
Review marketing communications ensuring consistent use of SAME brand guidelines.
Coordinate with Communications team to produce the Real TiME newsletter monthly.
Work with Editor and Graphic Designer as it relates to production of event-related materials, such as design-related look and feel for each event and supporting materials such as print ads, social media ads, and printed programs.
Manage event microsites including:
Maintain, update, and optimize event microsites, to ensure content is relevant and current, and that sites are transitioned from year-to-year in an appropriate time frame.
Work with Web Manager on evaluating usability and visual design and making recommendations for improvements
Continuously carry out quality assurance.
Create landing pages in accordance with marketing campaigns.
Utilize SEO strategies to maximize the exposure of the event website.
Stay current in emerging and innovative marketing and branding trends, making recommendations on how to apply best practices to SAME’s strategic marketing and communications plan.
Monitor current trends in social media, advertising, and other digital marketing avenues to implement best practices and maintain the organization’s competitive edge.
Develop and manage vendor, consultant, freelancers, and other supplier relationships in support of marketing and communication goals.
Minimum of 3 years’ experience in marketing, business development, and sales.
Experience with associations or the architecture/engineering/construction industry is preferred.
Strong understanding of customer and market dynamic and requirements.
Bachelor’s degree in marketing, communications, public relations, journalism, or related field.
May substitute 5 years’ experience for educational requirement.
KNOWLEDGE, SKILLS & ABILITIES
Excellent written communications skills for a variety of media (blog, website, social media, media outlets).
Demonstrated use of various technologies to market programs and services, including social media, Adobe software products, MS Office, and on-line technologies.
Exceptional organizational skills and attention to detail and quality.
Superior written, proof-reading, and oral communications skills.
Demonstrated experience using marketing analytics to inform and improve campaign strategy.
Ability to create and test new approaches for promoting products, and services.
Ability to work in a team environment, be a self-starter, demonstrate initiative, and think outside the box.
Excellent interpersonal skills, inspire trust, motivation, and confidence with internal and external stakeholders.
Provide excellent customer service to internal and external members.
The Society of American Military Engineers (SAME) is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, national origin, citizenship status, age, disability, sex, veteran status or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances. We are committed to diversity in the workplace and promote a drug-free environment.
No phone calls or emails about this position please.
About Society of American Military Engineers (SAME)
The Society of American Military Engineers leads collaborative efforts to identify and resolve national security infrastructure-related challenges. Founded in 1920, SAME unites public and private sector individuals and organizations from across the architecture, engineering, construction, environmental and facility management, cyber security, project planning, contracting and acquisition, and related disciplines in support of national security.