Responsible for generating actionable insights through analytics to benefit integrated marketing campaigns at VITAS Healthcare. Plans and executes analyses of marketing and business data, communicates insights to various stakeholders, and works with marketing staff to implement insights. Partners with team members and business stakeholders to understand marketing initiatives and goals in order to develop robust analysis and actionable insights to drive results across multiple digital and traditional channels.
ESSENTIAL DUTIES & RESPONSIBILITIES
All duties and responsibilities are to be performed in accordance with VITAS Healthcare Corporation’s policies, procedures, guidelines, contractual commitments and governmental regulations.
Perform analysis of website activity data to answer key business questions related to marketing campaign effectiveness, website performance and user intent.
Measure and report on the results of website optimization efforts, communicating with the creative director, director of digital marketing and other parties to plan and execute future testing and optimization.
Interface internal and external call centers to ensure accuracy and consistency in revenue tracking for online and offline marketing and business development initiatives.
Interprets results of marketing programs from first contact with customer through conversion funnel, creating and presenting materials that translate complex data analysis into easy-to-understand stories with persuasive recommendations for all levels of management.
Summarizes key insights and actionable steps into concise, succinct communication with concrete numerical justification.
Maintains ownership and implementation of attribution reporting to develop holistic understanding of interplay among digital marketing channels as well as the influence of offline channels on digital performance.
Work directly with agencies and partners to ensure online digital campaigns meet expectations.
Coordinate and integrate reporting sources to calculate return on investment
Performs related duties as required. This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Minimum of three years’ experience in marketing and analytics.
Required two years using Adobe Analytics (Omniture, SiteCatalyst) for regular and ad hoc reporting; Adobe certification a plus.
Superior ability to use Microsoft Excel for manipulating and presenting data and also to use visual tools to create and deliver meaningful presentations to diverse business partners
Experience designing digital marketing campaign tests and reports
Track record of reporting on attribution and calculating return on investment using disparate data sources
Deep knowledge of search engine marketing analysis (PPC, SEM & SEO) Ability to work on various assignments simultaneously.
Ability to communicate tactfully, verbally and in writing with department heads, managers, coworkers and vendors to resolve problems and negotiate resolutions
Working knowledge of computers, internet access, and the ability to navigate within automated systems as well as a variety of software packages such as Excel and Word.
Bachelor’s degree in statistics, mathematics, marketing analytics or related field required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Internal Number: 7457
About VITAS Healthcare
VITAS® Healthcare lengthens the continuum of care and helps families cope with serious illness by providing palliative and hospice consults and care, medical equipment, medications and supplies. VITAS manages care transitions-hospital to home, curative to palliative, chronic to end-stage-by helping patients remain home in comfort and dignity. For more information visit vitas.com.