Executive Management, Marketing: Communications, Public Relations: Community Relations
4 Year Degree
Job Summary: Directs the public relations and marketing programs of the College including institutional marketing for new student recruitment and fundraising; news and information; media relations; publications; internet communications; special events and community relations.
The Director must be able to combine creativity and imagination with management experience and leadership skills. The Director is a trusted adviser to the President who assists the President in articulating an institutional vision.
The Director is an integral member of the campus community, and, as such, is expected to be familiar with all areas of academic and student life. The Director is also expected to be a visible, dynamic, and involved participant in the life of the College community as well as the community at-large, working cooperatively with other administrators, faculty, the business community, alumni and friends.
Directs a strategic marketing and communications plan which also includes comprehensive brand management. Responsible for annual management objectives for implementing the plan that are consistent with the College’s strategic plan.
Manages the creative development, production and delivery of external and internal communication projects for institutional clients (by OCM staff and external firms).
Supervises communications and marketing staff including news services, publications, and web design that serves 4 academic divisions and 26 administrative departments.
Works closely with the Cabinet, and serve as a key resource to senior administrators, faculty, and other university leaders in all matters of internal and external communications, ensuring they project the College’s unique “voice.”
Assists the Vice President of Enrollment Management and the Vice President of Advancement with the creation and implementation of communications plans for recruitment, fundraising and capital campaign events.
Serves as senior adviser for all matters relating to strategic interactions with the media, public relations and crisis management. Responsible for the management and delivery of messages through the College’s emergency alert system.
Develops and maintains relationships with media and serves as the primary media contact for the College.
Conducts, or assists in conducting, market research activities to identify targeted populations and the go-to-market marketing plan.
Serves as Director of the Hanover College Enrichment Series, which originates cultural events and entertainment for the internal and external campus communities.
Serves on committees assigned by the President.
Develops annual operating budgets and provides fiscal direction to the department.
Bachelor’s Degree is required; graduate work is desirable.
Senior level experience developing and implementing strategic marketing and branding plans; experience managing marketing projects. Preferred marketing experience in higher education, marketing to young adult (ages 16-22) audiences, and/or marketing to support non-profit fundraising.
Knowledge of marketing media and funding sources. Solid understanding of market research and data analysis methods. Knowledge of communication principles, media and marketing techniques. Knowledge of printing procedure and requirements. Ability to create, compose and edit written material.
Must possess the interpersonal communication skills to deal well with a variety of College constituencies including faculty, students, alumni, and friends and the administrative skills to coordinate a complex program in an effective manner.
Hanover College is committed to providing equal access to its educational programs, activities, and facilities to all otherwise qualified students without discrimination on the basis of race, national origin, color, creed, religion, sex, age, disability, veteran status, sexual orientation, gender identity, or any other category protected by applicable state or federal law. An Equal Opportunity employer, the College also affirms its commitment to nondiscrimination in its employment policies and practices. In compliance with Title IX (20 U.S.C Sec. 1681 et seq.) Hanover College prohibits sex discrimination, including sexual harassment.
About Hanover College
Nestled in 650 acres of a wooded campus and located on the banks of the scenic Ohio River, Hanover College is a private, liberal arts institution where brains and beauty truly intersect. Our rigorous interdisciplinary academic program with 32 majors attracts the best and the brightest from across the region and beyond.Our students start companies, create social movements and examine wildlife in the wild – and that’s just while they’re here. After they leave, they join a powerful alumni network of high achievers with connections to jobs in every field.
A typical Hanover student is usually in the top 20% of their graduating high school class, with a well-rounded history of extracurricular activities in the service, sports and academic arena. But their Hanover experience, however, is anything but a typical college experience.
At Hanover, students can design their own major, start their own club or organization, and spend May Term immersed in a single course – often abroad. Hanover students leave here with a professional resume, already full of authentic work from their undergraduate internship, combined with practical meets technical experience in their chosen field.