Assistant Athletics Director for Marketing or Director of Marketing, Athletics
Northern Arizona University
March 28, 2018
Full-time - Experienced
4 Year Degree
This position is available at either the Assistant Athletics Director (AD) level, or at a lower level Director and will report to the Senior Associate Athletics Director for External Operations. •Implementation of comprehensive marketing and promotional outreach programs and plans for 15 NCAA Division I sports.•Supervise all in-game and special event promotions including planning, design, and execution of plans to build brand awareness and enhance game-day atmosphere.•Assist with implementation of season ticket campaigns and single game sales including developing media plan to include the design of ticket print materials, television and radio spots.•Coordinate development of television spots, radio spots, print advertisements, schedule cards, posters and other marketing collateral.•Develop and implement strategies to increase levels of student involvement. Including, but not limited to, appearing at student group meetings, orientation, working closely with Student Government, Recreational Sports, Student Affairs and Residence Life to provide activities for students in conjunction with athletic events.•Coordinate community outreach programs with coaches and student-athletes (i.e., Lumberjacks C.A.R.E. program, coaches' luncheon, civic organizations).•Assist with the development and execution of a social media plan along with the Director of Digital Media.•Administrative oversight of the Cheer and Dance program to include mascot appearances.•Responsible for oversight and management of marketing budgets.•Supervise GA and student workers designated to the Marketing Department.•Performs other duties as assigned.Additional Responsibilities if hired as the Assistant Athletics Director for Marketing:•Responsibility for marketing and promotional outreach program and plan development, as well as implementation.•Member of Athletics Department Senior Staff.
Minimum Qualifications -
Assistant Athletic Director for Marketing:
Bachelor's Degree in business, communications, marketing, sports management, or public relations AND 4 years of demonstrated experience in a collegiate athletics marketing and promotions which includes coordinating special events, creating marketing plans and working with volunteer groups, including student employees and student organizations.
Director of Marketing:
Bachelor's degree in communications, marketing, or public relations, two years demonstrated experience in collegiate athletics in the area of marketing, promotions, or sales, AND previous experience coordinating special events, OR any equivalent combination of experience, training and/or education.
Employer will assist with relocation costs.
Internal Number: 603682
About Northern Arizona University
Northern Arizona University has a student population of approximately 29,000, including more than 21,000 on its main campus in Flagstaff and the remainder at more than 20 locations statewide and online.Committed to a diverse and civil working and learning environment, NAU has earned a solid reputation as a university with all the features of a large institution but with a personal touch. NAU carefully balances teaching, scholarship and service with a faculty and staff dedicated to each student’s success. All faculty members are expected to promote student learning and help students achieve academic outcomes.While our emphasis is undergraduate education, we offer a wide range of graduate programs and research that extend to such national concerns as forest health and bioterrorism. Our institution has carefully integrated on-campus education with distance learning, forming seamless avenues for students to earn degrees.Flagstaff has a population of about 70,000, rich in cultural diversity. Located at the base of the majestic San Francisco Peaks, Flagstaff is 140 miles north of Phoenix at the intersection of Interstate 17 and Interstate 40.With its elevation of 7,000 feet and four-sea...son climate, Flagstaff is ideal for year-round outdoor activities. Nearby attractions include the Grand Canyon, Lowell Observatory, Oak Creek Canyon, Sedona, Monument Valley, Sunset Crater, Meteor Crater, and Arizona Snowbowl.The university is committed to a diverse and civil working and learning environment.The Northern Arizona University Department of Intercollegiate Athletics sponsors 15 men's and women's NCAA Division-I programs with more than 350 student-athlete participants. The university is a member of the Big Sky Conference for all sports with the exception of women's swimming and diving, which competes in the Western Athletic Conference (WAC). Last year, all 15 sport programs exceeded NCAA Academic Progress Rate (APR).NAU is an Equal Opportunity/Affirmative Action Institution. Women, minorities, veterans and individuals with disabilities are encouraged to apply.