The Assistant Athletic Director – Marketing & Promotions will contribute to the development, implementation and execution of a comprehensive marketing, engagement and promotions plan and game day experience for the Department of Intercollegiate Athletics to increase attendance at home events, visibility, and fan engagement; schedule, plan and direct promotional gameday activities (i.e. performers, halftime acts,give-aways, etc.); and prepare budget recommendations on an annual basis; and represent the department at numerous department, conference and national events. The Assistant Athletic Director (AAD) is an integral member of the athletic administrative staff and make independent decisions on a daily basis and has authority to make regular purchases in order to effectively perform job duties. The incumbent will produce, plan, edit and create marketing and promotions graphics for campus and off- campus venues (including pre-game and in-game graphics), athletics website, social media outlets, and electronic displays on campus; engage with on-campus (Housing, Greek Life, ASI, Cultural Centers, Foundation, etc.) and off-campus groups (school districts, YMCA, Boys and Girls Clubs, affinity organizations (volleyball, soccer, basketball, baseball, etc.), Rotaries, Chambers of Commerce, local businesses, etc); and coordinate all aspects of the student fan club, "The Herd.; Oversee and coordinate the Bronco Pep Band, Billy Bronco mascot, Broncettes Dance team, and Bronco Cheerleaders at events on campus and athletic and community events. The incumbent will coordinate student intern program for credit. Serve on various department, university, CCAA or NCAA committees as selected; oversee logo, brand, identity for print, uniforms merchandise and other trademark opportunities; work closely with Associate Athletic Director for Advancement on fulfillment of corporate sponsorship agreements; and perform other duties as assigned.
A Bachelor’s degree AND three (3) years of related experience. Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university; expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns; ability to understand issues from a broad, strategic perspective; thorough knowledge of applicable copyright and other laws pertaining to publications and the news media; ability to effectively manage media relations and apply effective media strategies and techniques; demonstrated ability to market story concepts to university officials and media outlets; comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns; working knowledge of appropriate use of statistical techniques; expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media; expert writing and editorial skills; and demonstrated organizational skills.
Experience in collegiate athletics in marketing & promotions; previous experience in sports marketing; Desktop publishing; proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premier), are preferred.
Additional Salary Information: Anticipated hiring range: $4,104 - $5,070 per month
Classification Salary Range: $4,104 - $6,999 per month
Internal Number: 60550
About Cal Poly Pomona
THE UNIVERSITY: Cal Poly Pomona, one of two polytechnic universities in California, is a member of the 23-campus California State University system. Our student population of approximately 23,000 enrolls in 51 baccalaureate, 30 master’s degree programs, 11 credential and certificate programs, and a doctorate in Educational Leadership, presented by 1,200 faculty. We recruit successful and career-focused students from throughout California and beyond. We are proud of our status as a Hispanic Serving Institution. We have a strong commitment to supporting scholarship, research, and student achievement. Our scenic and historic 1,400-acre campus, once the winter ranch of cereal magnate W.K. Kellogg, is located about 30 miles east of downtown Los Angeles. Southern California is one of the most dynamic economic and cultural environments in the country, and the campus is within an hour’s drive of beaches, mountains, and desert. The university is committed to diversifying its faculty and staff and has made educational equity one of its highest priorities. The mission of the university is to advance learning and knowledge by linking theory and practice in all disciplines, and to prepare students for lifelong learning, leadership, and careers in a changing, multicultural world.
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