Vice President, Marketing and Business Development
Institute of Real Estate Management
May 15, 2018
Full Time - Experienced
Who We Are
At the Institute of Real Estate Management (IREM®), we believe that well-managed properties improve the quality of life for people who live, work and shop in them. We are the champion of the property management professional—from college students to industry veterans across both commercial and residential portfolios.
About Your Next Career Opportunity
We are currently seeking a Vice President, Marketing and Business Development to join our team and play a key role in the continued growth and success of our organization. Your skills and experience will be put to the test to develop marketing programs to support our strategic direction and rich content marketing campaigns to drive member/customer engagement, SEO, and sales.
Specific responsibilities include:
Providing leadership and support for the design, development and implementation of marketing and communications for products and service lines.
Developing annual marketing plans and campaigns in support of organizational strategy and objectives.
Directing implementation and execution of marketing and sales policies and practices.
Overseeing corporate communications and public relations programs, positioning IREM, its products and programs, and its leaders as industry essentials, thought leaders, and experts.
Ensuring marketing communications are coordinated corporate-wide, support marketing plan objectives and meet organizational expenditure requirements.
Overseeing corporate business development.
Providing leadership in the development of vendor partnership arrangements.
Overseeing and directing market research and competitor analyses
Overseeing digital marketing processes, from ad and content creation, creative and landing page testing, to campaign analysis and optimization.
Ensuring the continued building of the IREM brand through all marketing channels.
What We Can Offer You
We are excited about 2018 and the direction we are heading. If you would like to be part of an organization that is far more than just a place to work, then IREM is the organization for you. We are a place where you’ll feel great about devoting your talents and skills. Team members enjoy a culture that promotes professional growth and development, allows for casual dress year-round and the possibility to telecommute, and offers flex time. Staff also receives reimbursement for race entry fees and group fitness classes. Our outstanding benefits also include medical and 100% company-paid dental, vision, and EAP coverage as well as entry into our pension plan upon completing one year of service.
What We Need From You
To be considered for this challenging role, we require a minimum of 10 years of progressive strategic marketing-related experience. Experience building a brand through direct marketing tactics as well as grassroots initiatives are a must as is experience with business development including managing corporate programs and partnerships. We also need you to have experience with analytics and marketing tools and knowledge of integrated marketing techniques.
About Institute of Real Estate Management
IREM is an international force of 20,000 individuals united to advance the profession of real estate management. Through training, professional development, and collaboration, IREM supports our members and others in the industry through every stage of their career.
We believe in our people, and we provide the tools they need to succeed. We open doors, we forge connections, and we help show the way forward. Backed by the power that comes with being an affiliate of the National Association of REALTORS®, we add value to our members, who in turn add value to their teams, their workplaces, and the properties in their commercial and residential portfolios.
Our memberships empower college students, young professionals, and industry veterans who are committed to career advancement. Earning our credentials, including the CPM, ARM, ACoM, and AMO, demonstrates a commitment to, and passion for, good management. These credentials, along with our courses and array of resources, all exist with one goal in mind – to make a difference in the careers of those who manage.