INTO Oregon State University is looking for a Director of Marketing and Recruitment based in Corvallis, Oregon in the heart of the beautiful Pacific Northwest.
With two times the international student growth of its PAC-12 peers over the last 10 years and currently the largest INTO center in North America, Oregon State University is looking for a seasoned global recruitment Director to continue to drive OSU’s international recruitment strategy to its 5-year goal by 2022-2023.
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimate to life on a US university campus and prepare for long term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK, and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, The University of Alabama at Birmingham, Washington State University, Suffolk University, and Illinois State University.
INTO Oregon State University (INTO OSU) is a 50/50 partnership between INTO University Partnerships and Oregon State University. The partnership was established in 2008 and operates a campus-based state-of-the-art international pathway center that currently serves more than 887 international students in a variety of academic and English language programs. In 2018-2019, INTO OSU will be celebrating its 10-year Anniversary.
The Director of Marketing and Recruitment reports directly to the Executive Director of INTO OSU with functional reporting to INTO North America Recruitment leadership.
The Director of Marketing and Recruitment position will lead the strategic planning for and execution of an international recruitment and marketing plan to drive international student enrollment to the INTO Oregon State University programs as well as all Oregon State University degree seeking programs. The incumbent must develop and execute a comprehensive recruitment and marketing plan targeted at building brand recognition in key markets across the world thereby driving demand from students seeking educational experiences in the U.S.
The key metrics of success for this role will be measured by:
Meeting the international enrollment targets established by OSU in collaboration with the INTO OSU partnership and INTO University Partnerships.
Managing the marketing and recruitment budget
Managing the scholarship budget effectively
Successfully raising the brand of OSU through high-quality, targeted marketing
Leading and maximizing the performance of the INTO OSU marketing and recruitment team
This position will utilize an extensive network of on- and off-campus resources including alumni, government organizations, institutional partners, key faculty contacts, and INTO’s global recruitment network to assist in this effort. This position will work closely with the University’s Office of International Admissions; the INTO OSU Center Executive Director; and the INTO North America recruitment leadership to develop the strategy and to drive recruitment of international students.
This position leads a 7-person marketing and recruitment team consisting of three recruiters (one based in Corvallis, one in East Asia and one in China), two marketing staff (Corvallis) and one lead specialist (Corvallis).
The ideal individual for this role must be focused on excellence, highly-driven, dynamic and energetic. INTO OSU is currently the largest INTO center in North America and this position will play a key role in building on the success of the last 10 years. It is expected that the incumbent will be self-motivated, highly collaborative, and an innovative professional that is focused on furthering and surpassing the already high standards set at INTO OSU.
The successful candidate for this position will exemplify the INTO OSU Core Values:
A Global Outlook: We respect diverse perspectives and international experience.
Our Students: We value the success and well-being of our students as the foundation of our work.
People: We build community with compassion, cooperation, collaboration, and trust. We respect each other with open communication and transparency.
Personal Efficacy: We provide leadership and take personal responsibility. We work with enthusiasm, positivity, and passion.
Growth and Development: We grow and adapt to change with creativity, innovation, and flexibility both as individuals and as a group.
Key Accountabilities and Duties
This role is in a growing and dynamic organization, responsibilities of the position may change and develop over time. The duties will include the following but are not limited to:
Lead on the development a comprehensive, strategic, global recruitment and marketing plan, which includes print media, website, social media, participation in global recruitment activities such as exhibitions, seminars, alumni events, etc. to build the OSU brand globally and drive international enrolments across all its programs
Lead on the development of INTO OSU incentives and scholarship strategy in conjunction with INTO North America’s Recruitment team to ensure that enrollment targets are being met
Responsible for the overall management of recruitment and marketing staff at INTO OSU. Manage and oversee the annual brochure production process to ensure accuracy in representing INTO OSU and university programs and services
Oversee the INTO OSU annual marketing and recruitment budget and provide regular reports showing progress against recruitment goals, manage and help to appoint INTO OSU in-country staff
Develop the online and offline INTO OSU marketing materials
Develop a comprehensive plan for the INTO OSU website in collaboration with INTO North America’s Marketing team for it to include partner portal, online applications, email, blog, newsletter and social media campaigns to support recruitment
Establish country-by-country strategies in coordination with INTO regional offices and INTO OSU staff to reach recruitment goals in particular countries and regions
Travel extensively throughout the world to promote OSU and its academic and language programs. Support recruitment efforts by INTO University Partnership’s regional offices
Cultivate and maintain solid, loyal relationships with US-focused recruitment channels, including education agents, government organizations, sponsoring organizations, feeder institutions, articulation partners, etc.
Work closely with the INTO OSU Program managers and OSU Admissions team, to ensure that accurate information about programs, requirements, and admissions processes are communicated to potential applicants, INTO regional marketing offices and in market representatives
Provide on-going training, support, and detailed program knowledge to external marketing and recruitment partners. Support global partners at promotional events in order to accurately represent INTO OSU program offerings
Collaborate with INTO North America’s Marketing Communications staff and Recruitment Directors in the development of recruitment marketing materials and tools to drive enrolment to INTO OSU programs
Identify new product opportunities
Develop best practices for INTO OSU international recruitment and actively work to promote a diverse international student population at OSU
Maintain an understanding of competition and consistently provide feedback for improvement in market position
Other duties as assigned
Minimum Qualifications (Skills, Knowledge and Experience)
Bachelor’s degree, preferably in marketing, communications, business international relations, or related area
Experience developing and implementing a high-level recruitment and marketing plan, including a creative communication plan for recruitment follow-up and conversion efforts
Experience of website management and social media campaigns
Demonstrated administrative experience, including in budget and financial management processes, public relations, strategic planning, policy formation, and supervision
Demonstrated excellence in management, including the ability to foster and coordinate the capabilities of a wide range of people and units
Ability to think thoroughly and critically in fast-paced contexts
Ability to collaborate with stakeholders from local, national, and international constituencies
Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
Eligibility to work in and travel freely to and from the U.S.
Master’s Degree in a subject relating to international, business or marketing
At least 10 years’ experience recruiting international students to attend academic and/or other programs in a US setting
Experience working in a university setting
Experience living, working, or studying both within outside the U.S.
Experience with Salesforce or equivalent CRM/database system
Bi-lingual – English and other language
Demonstrated commitment to advancing diversity and equity, with particular emphasis on gender and multicultural issues
Please apply by June 10, 2018
About INTO Oregon State University
INTO Oregon State University (INTO OSU) is a 50/50 partnership between INTO University Partnerships and Oregon State University. The partnership was established in 2008 to help drive the University's internationalization agenda with the intent of raising its brand and profile, establishing itself as an international research-intensive university and transforming the profile of its international student body as well as enhancing the overall student experience. The partnership established and operates a campus-based state-of-the-art international pathway center that currently serves more than 1,200 international students in a variety of academic and English language programs.