4-H, the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for career tomorrow. 4-H programs empower nearly six million young people across the U.S. through experiences that develop critical life skills. In the U.S., 4-H serves every county and parish through our network of 110 universities and more than 3000 local offices. 4-H is led by a unique private-public partnership of universities, federal and local government agencies, foundations and professional associations. National 4-H Council is the private sector, non-profit partner of the Cooperative Extension System and 4-H National Headquarters located at the National Institute of Food and Agriculture within the United States Department of Agriculture.
4-H Council is currently seeking a Sales Manager to represent the Council’s Conference Center services and facilities to prospective clients and customers in the continuing effort to deliver outstanding guest service and financial profitability in closing sales for conventions, meeting group travels, and room bookings. The Sales Manager will work to develop new business (local, statewide, national, and international) in the following markets: government, non-profits, schools, scouts, domestic tour, international, 4-H, and religious groups, using telemarketing, email, direct mail, and other means to expand client base in assigned territories/industries. The Sales Manager will report to the Director of Sales and will be based full-time at our headquarters in Chevy Chase, MD.
Duties and Responsibilities
Sales Goals and Objectives:
Respond to sales inquiries from potential clients and customers seeking guest rooms, meeting space, food and beverage services, among other services.
Initiate and solicit new sales, prospects, and potential clients.
Host and entertain clients and maintain client accounts.
Conduct property site visits with potential clients and answer questions.
Develop sales plans and strategies to meet or exceeds revenue goals.
Adhere to prescribed rate structure, prepare proposals, negotiate contracts, service accounts, and analyze lost business for Center
Collaborate with Marketing Director to develop marketing plan and adhere to the allocated budget.
Partner with operations departments to ensure full participation in servicing accounts.
Guide, assist and support Conference Service Managers as needed.
Attend Conferences and Trade Show:
Attend market-specific meetings and conferences (American Society for Association Executives, Professional Meeting Planners International, Hospitality Sales and Marketing Association International, among others.)
Travel to conventions and conferences to represent 4-H Council at sales booth, completing business transitions with prescheduled appointments and general consumers.
Manage collateral materials and sales’ displays.
Analyze Account and Marketing Activities:
Assist Senior Sales Manager with maintaining customer data base and analyze statistical sales records.
Analyze cost effectiveness and return on investment for each trade show/conference.
Work with Center Marketing Manager to draft and approve market-specific messages and content.
Associate’s degree in Business Administration, Hospitality Management, or related field (Bachelor’s preferred).
Must have a minimum of two to four years’ experience in hospitality sales management, or related experience; required.
Proficiency in MS Office including Word, Excel, PowerPoint, and Outlook.
Proficiency in OPERA software or related packages.
Must be able to perform in a team-oriented environment.
Strong organizational skills and the ability to prioritize.
Certified Hospitality Sales Executive or Certified Hospitality Sales Professional (preferred).
This job operates in a hotel and conference services environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This role routinely uses standard office equipment such as computers, telephones, photocopiers, filing cabinets and fax machines and may require a person to stand and walk for long periods of time (up to 8 hours)
The ability to lift files, open filing cabinets and bend or stand as necessary.
Basic math skills needed to calculate change (money), formulas, commissions, discounts, etc.
Must be able to lift to 20 pounds.
Travel Requirements: Travel (local, state, national, international) may be necessary, up to 50-60% of the time (approximately 15 days per month). Would require travel by air, car, rail, or bus.
This position typically has the following career ladder:
Senior Sales Manager
Vice President, Sales and Guest Experience
Internal Number: 1108
About National 4-H Council
4?H is delivered by Cooperative Extension—a community of more than 100 public universities across the nation that provides experiences where young people learn by doing. Kids complete hands-on projects in areas like health, science, agriculture and citizenship, in a positive environment where they receive guidance from adult mentors and are encouraged to take on proactive leadership roles. Kids experience 4?H in every county and parish in the country—through in-school and after-school programs, school and community clubs and 4?H camps.