Associate Director, Enrollment Marketing & Communication
June 20, 2018
Full Time - Experienced
4 Year Degree
The Office of Enrollment Marketing & Communication seeks an energetic, creative, and collaborative individual to serve as Associate Director of Enrollment Marketing & Communication. In partnership with fellow team members, Strategic Enrollment Management & Marketing (SEMM) colleagues, and divisional partners, this position will play an integral role in the realization of organizational priorities and institutional goals. Reporting to the Director of Enrollment Marketing & Communication, the Associate Director will strategically plan, manage, and execute integrated and comprehensive current student communication plans for offices within the Division of Enrollment Management & Student Success (EMSS), utilizing varying media, best practices, and industry-leading trends. Through the collection of data and assessment and analysis of key metrics, the position will measure the effectiveness of communication efforts and further inform divisional practices.
Plan, manage, and execute an integrated and comprehensive communication plan using varying media, including but not limited to email, print, web, text, digital marketing, and social media for current undergraduate students, parents/authorized viewers, campus partners, and other targeted audiences at all stages of the student lifecycle, as well as for key enrollment and student success initiatives and programs. (40%)
Serve as a liaison to University Communications and Marketing (UCM) for current students communication plans to ensure projects are developed and executed to meet the clients' needs. Ensure communication workflows, both internal to the Office of Enrollment Marketing & Communication and UCM, and external to the institution, are monitored, prioritized, and adjusted as needed based on client and audience needs. (25%)
Manage budgets related to communication plans and projects, examine costs and ROI related to communication plans and projects, and identify areas for possible cost savings. Utilize data to assess and analyze key metrics and measure the effectiveness of communication efforts. (10%)
Provide student data to divisional partners, mail centers, academic divisions, and other offices as needed for all related communication plans. (10%)
Monitor and benchmark other university communication and marketing strategies for messaging ideas, best practices, design concepts, and creative approaches to communication with target audiences. (10%)
Other duties as assigned. (5%)
Miami University, an EO/AA employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami does not permit, and takes action to prevent, harassment, discrimination and retaliation. Requests for reasonable accommodations for disabilities should be directed to ADAFacultyStaff@MiamiOH.edu or 513-529-3560. Annual Security and Fire Safety Report may be found at http://www.MiamiOH.edu/campus-safety/annual-report/index.html. Criminal background check required. All campuses are smoke and tobacco free.
Bachelor's Degree and at least three years of full-time, professional experience with increasingly responsibility in college admission, higher education marketing or communication, and/or marketing/sales/communication; Master's Degree may be considered in lieu of experience
Ability to work independently with minimum direction and strict adherence to deadlines while handling multiple tasks simultaneously
Knowledge of marketing and communication strategies
Experience in integrating technology as part of a larger marketing strategy
Ability to work collaboratively with various internal and external constituencies
Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information
Excellent oral, written, and interpersonal communication skills
Demonstrated knowledge and experience with various software, design, and web applications
Experience with CRM software and other relational databases
Familiarity with direct mail processes and postal regulations
About Miami University
Nationally recognized as one of the country's most outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio (35 miles north of Cincinnati), with regional locations in Hamilton, Middletown, and West Chester, Ohio, and the John E. Dolibois European Center in Luxembourg. Miami combines a wide range of strong academic programs with the personal attention ordinarily found only at much smaller institutions. A liberal education core complements the more specialized studies of the majors.Along with an impressive number of opportunities to gain practical, hands-on and immersive experiences, Miami is distinguished by a faculty who enjoy teaching and mentoring students. Recognized as a "Public Ivy" by Richard Moll in his 1985 book about America's flagship universities, Miami is consistently recognized by U.S. News & World Report as one of the nation’s best schools for “unusually strong commitment to undergraduate teaching.” This commitment to teaching is demonstrated in the University's record of exceptional retention and graduation rates-which are among highest for NCAA Division I schools. Miami also regularly ranks among the top public doctoral... university in the country for study abroad participation by undergraduate students. Chartered in 1809, Miami is the 10th oldest public university in the nation. Enrollment includes almost 15,000 undergraduates and more than 2,200 graduate students on the Oxford campus, which is lauded for its exceptional beauty. The charming, historic uptown area of Oxford is adjacent to the campus. Miami offers bachelor degrees in over 100 areas of study and master's degrees in more than 50 areas; the University also offers a number of doctoral degrees.More information on Miami may be obtained via http://www.miamioh.edu.