This role is part of the Global Marketing function which is focused on supporting the strategic and revenue growth priorities of two Global Businesses: Commercial Banking (CMB) and Global Banking & Markets (GBM). The function focuses on understanding present and future customer needs and the identification, development and execution of marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
The role holder is charged with shaping the marketing strategy and plan for Malaysia and coordinate the plans for the broader ASEAN franchise in support of HSBC's growth ambitions. The individual demonstrates a proven knowledge of the areas they support, with a strong understanding of the impact of technological innovation on the future of the business and customer needs. The jobholder is accountable to the Head of Marketing in Malaysia and ultimately the Head of Marketing for ASEAN charged with supporting the business teams in achieving their vision and objectives through marketing activity. The role will also play a key role as the connector between geography assigned and the wider Asia region and Global Teams.
We are now inviting qualified individuals to join this team in the role of Senior Marketing Manager, Stratrgy, ASEAN
The role holder is responsible for:
Acting as the relationship manager between the business and marketing.
Clearly articulating through the business brief and other means, business requirements and what this means for marketing.
Working closely with business and Marketing partners to develop integrated Marketing strategies to support revenue maximisation and market/wallet share for the strategic product or solution area, in alignment with the broader Business strategy.
Being the subject matter expert on the strategic areas assigned within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets.
Leading the delivery of the Marketing plans for the areas assigned, including leveraging the most appropriate resources to deliver Marketing activity.
Working with the Customer Strategy and Insight team to provide insight and expertise that contributes to the strategic conversation around how the areas assigned fit together to build client-centric solutions across the business.
The role holder must have proven knowledge of the business areas assigned, demonstrate a comprehensive understanding of external and internal factors impacting the business and customer needs both now and in the future, and an ability to manage complex stakeholder relationships across a matrix.
Degree level qualification in marketing and/or business studies preferred.
Minimum 10 years broad based business experience within a Financial Service based institution, or an innovative customer/service based institution.
Demonstrated ability to identify strategic needs based solutions both now and in the future.
A range of Marketing Communications planning and operational experience, including demonstrable success in developing and delivering campaign strategies and multi-channel high profile campaigns.
Experience and evidence of working within teams over multiple sites.
Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
Commitment to putting the customer at the heart of all development activities.
Able to influence at senior level to drive improvement.
Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
Proven ability to influence leadership teams.
Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
Ability to think innovatively, shaping and communicating new concepts.