Vice President, Marketing and Communications – MO/IL
Key Duties: •Under direction of the System Vice President of Marketing & Communications, the Executive Director, Marketing and Communications – MO/IL, is responsible for planning, development, successful implementation and reporting of marketing, communications, community relations, media relations and digital strategies for the Missouri and Illinois regions of SSM Health. This position will be based in St. Louis and will work in conjunction with the regional System Vice Presidents of Strategic Development as well as regional executive leadership to ensure marketing & communications initiatives drive and support key strategic and operational goals. •Leads and drives the development of the annual regional integrated marketing and communications plans in alignment with system-wide goals and practices to support the organization’s strategic plans, growth plans and revenue goals. •Operates within the system’s strategic framework to develop advertising, promotions, digital and social media, brand recognition management and community partnership plans for the Missouri/Illinois regions •Maintains the regional budgets and financial management as a segment of the overall system budget •Sits on the St. Louis regional executive team, providing consultation and integrated marketing and communications solutions that help the region reach its strategic and operational goals •Serves as ad hoc Marketing and Communications representative for the Mid-Missouri and Southern Illinois executive leadership teams •Leads marketing & communications activities that cross multiple regional markets, such as telehealth, academic medicine, etc. •Leads regional crisis/change communications, partnering with executive leadership to ensure timely and effective communications to both internal and external stakeholders •Manages the marketing and communications relationship with SLUCare Physicians Group, ensuring successful implementation of cross-promotional opportunities and joint marketing activities •Oversees regional media and community relations activities to bolster SSM Health’s reputation amongst our communities •Leads the development of market segmentation efforts and direct marketing for the regions •Implements system-wide internal communications initiatives and leads the regional internal communications function in support of regional executives and other key initiatives. Partners with key areas, including Human Resources, to communicate changes that impact the entire employee base. •Oversees the online and social media presence in coordination with the system digital and communications teams for the MO/IL regions of SSM Health. •Ensures appropriate peer/leadership review processes are in place on external marketing materials and that stakeholders are aware of the appropriate market segments and necessary communication vehicles. •Supports merger and acquisition activity as needed, providing transaction communication support, branding support and timely integration of core marketing & communications functions •Builds and maintains strong working relationships with various internal teams •Tracks the success of initiatives and works from metrics to continually improve results. •Other duties as requested.
Specific requirements (along with the overall requirements at the beginning of the document) •12-15+ years’ experience in related field required •Master’s in Marketing, Communications, Business Administration, Healthcare Administration or other related fields preferred •Previous health care experience required •Experience in marketing and communications within academic medicine, a plus •Travel up to 20% •Experience in managing within a matrixed organization, preferably with a multi-state or national footprint •Excellent communications skills, both verbal and non-verbal •Excellent writing and editing skills •Excellent presentation skills •Ability to operate in a rapid business environment •Proven ability to implement successful, measurable marketing and communications plans
Internal Number: 18009241
About SSM Health
SSM Health is a Catholic not-for-profit health system serving the comprehensive health needs of communities across the Midwest through a robust and fully integrated health care delivery system. Headquartered in St. Louis, SSM Health has care delivery sites in Missouri, Illinois, Oklahoma and Wisconsin. The health system includes 24 hospitals, more than 300 physician offices and other outpatient care sites, 10 post-acute facilities, comprehensive home care and hospice services, a pharmacy benefit company, an insurance company, a technology company and an Accountable Care Organization.
With more than 10,000 providers and 40,000 employees in four states, SSM Health is one of the largest employers in every community it serves. An early adopter of the electronic health record (EHR), SSM Health is a national leader for the depth of its EHR integration.