Reporting to the Associate Director of Marketing, the Marketing Specialist will support outbound marketing efforts and drive inbound marketing campaigns in support of PGME programs.
Specific Position responsibilities (not exhaustive): Works with the marketing and admissions team to increase yield. Communicates with a wide range of internal and external contacts to facilitate the dissemination of accurate and informative program-related materials. Anticipates and resolves problems; updates the team on the status of projects.
Take ownership of email marketing campaigns and communication; convert applicants into enrolled students.
Maintain email schedules.
Support the creation of automated lead nurture workflows.
Support the Senior Marketing Specialist with email marketing including developing email copy for outbound execution.
Support program info sessions and engage in inbound marketing communications.
In collaboration with the admissions team, converts applicants into enrolled students through targeted email campaigns.
Manage all marketing assets for content and program relevance and coordinate appropriate utilization based on where the student is in the enrollment process.
Function as the point person to receive and update CRM with leads generated in a variety of settings and from multiple stakeholders; notify team to take further action.
Support events and trade show activities including running the annual trade show calendar, coordinating HMS's presence, arrange for HMS staff to attend. Post event, the marketing specialist will be responsible to collect and enter all contacts made at the conference in CRM and notify team to take further action.
Coordinate and assist the graphic designer in producing relevant social media posts that are in sync with marketing campaigns.
Contribute ideas for the improvement of department processes and procedures.
Interface with internal departments on a variety of projects.
Conduct market research about consumer requirements, habits, and trends.
40 hr. per week / Monday - Friday
Harvard offers an outstanding benefits package including:
Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days per year.
Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date.
Retirement: University-funded retirement plan with full vesting after 3 years of service.
Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools.
Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute.
Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation and complementary health services.
Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.
The Harvard Medical School is not able to provide visa sponsorship for this position.
Salary Grade: 056
Union: 55 - Hvd Union Cler & Tech Workers
Minimum of 4 years of related work experience - education beyond secondary schooling may count towards the experience requirement. Proficiency in Microsoft Office (Excel, Word, PowerPoint), Adobe Creative Suite, HubSpot or Marketo, Salesforce, Google Analytics, basic HTML and social media is required.
Bachelor's degree in marketing or related field strongly preferred.
- Requires an individual who demonstrates composure, integrity and trust, collaborative attitude, time management, planning, drive for results, effective communication, flexibility, attention to detail, organizational agility, comfort dealing with ambiguity, comfort and tact around higher management and Harvard faculty, and relationship building. - The position requires a team player with a willingness and ability to work with multiple groups within Postgraduate Medical Education. Ability to write clear and effective marketing content, prioritize and manage multiple tasks with attention to detail, organizational and effective time management, and ability to work independently as well as a part of a team. In addition, must possess excellent written, verbal, and interpersonal communication skills, plus analytical and proofreading skills. Proactive nature and readiness to contact potential customers by email and phone with an attention to customer service.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 46579BR
About Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.