Riverside Heath System in Newport News, Virginia is seeking an experienced marketing leader for the position of Vice President of Marketing, Communications and Planning. This role will develop our consumer focused strategy by implementing internal and external communications, marketing and branding to fulfill our mission and strategic goals. The role will also provide oversight and participate in the creation and presentation of state filings required for additions, expansions or relocation of services or equipment.
Responsibilities include, but are not limited to the following:
Creating and executing marketing and digital strategies for the health system targeted to various stakeholders.
Collaborating with leaders on marketing strategies and promotion of programs for service line growth and planning.
Providing community outreach and liaison support in the communities we serve.
Developing processes to ensure that internet information is up to date and optimized to achieve goals.
Providing support with recruitment marketing including development promotion of our team member employment proposition.
Developing and managing the marketing team to ensure roles and responsibilities are aligned with strategic objectives.
Education: Requires a bachelor’s degree in business or marketing. Master’s degree is strongly preferred.
Experience: Qualified candidates should have at least 10 years progressive leadership experience in marketing and communications. Must have demonstrable experience in direct to consumer marketing with strong preference for previous experience in healthcare retail or pharmaceutical industry. Knowledge of internal and external brand-building, planning and executing strategic marketing plans in traditional and digital channels, direct to consumer sales experience, and metrics for measuring success. Experience with state filings for additions, expansion or relocation of services or equipment preferred.
Internal Number: 12290
About Riverside Health System
Riverside Health System is a non-profit, integrated network of hospitals, physicians, continuing care facilities, wellness centers, etc. providing comprehensive, high quality health care services to citizens of eastern Virginia. Riverside has been the leading provider of state-of-the-art healthcare in the region since 1915.
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