We are seeking a Head of EMEA/APAC Digital to be responsible for the delivery of digital strategy to extend our reach, engage our target audiences and build meaningful connections with clients. You will have a consistent history of delivering a digital buzz around a cause or a brand.
You will head up the digital team ensuring online platforms are fit-for-purpose and implementing digital analytics to improve user experience. You have reputation for collaborating well with internal and external teams and partners, as well as translating complex digital business requirements into solutions.
You will be an engaging and impassioned character who will thrive working within a large financial services firm, who has strong reciprocal and technical experience to lead all aspects of digital marketing, and has experience of leading teams and establishing links. It is an exciting opportunity for a commercially minded digital professional to lead significant budgets and a fast growing team. It will require a driven commercial digital marketing authority who really understands the customer.
This role is a rare opportunity and fundamental in the continued growth of the business, requiring a strategic but hands-on approach
As Head of Digital you will lead all digital marketing functions, customer acquisition and brand growth, so you will need to demonstrate a proven record of driving performance, customer growth and improving value across the following areas:
Website development and design
PPC, improving return on investment
Customer segmentation and attraction
SEO, monitoring transactions and ensure that the SEO channel is achieving company targets
Email marketing campaigns leading their effectiveness
Social media campaigns
Ensuring all activities are vigorously tested and that they are addressing the appropriate target audience to ensure that the return on investment is improved thought increased site traffic flow and sales improved
Shown people motivation and management skills
SKILLS & EXPERIENCE
Former 'head-of' or senior digital manager, ideally in financial services, ready to take a step up - with a dynamic digital business
Ideally have ETFs experience
Excellent commerciality and understanding of customer acquisition and segmentation
Across the globe, investors rely on us to help them respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are important to our continued success. Our promise to maintain an environment where every employee feels valued and able to meet their full potential infuses our values. It's also part of our commitment to inclusion, development and engagement, and corporate social responsibility. You'll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us. State Street is an Affirmative Action/ Equal Opportunity Employer/Vet/Disability.
Internal Number: 4567786
About State Street UK
eFinancialCareers is a career site specializing in financial services.
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