Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.
We are a national, nonprofit organization and the nation's leading domestic hunger-relief charity. Located in the heart of downtown Chicago, our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.
Directs the development, execution, and analysis of the organization’s paid digital media strategy to grow and retain the core donor base needed to meet long-term revenue objectives, with focus to develop new, untapped universes of donors acquired via digital channels.
Lead development and execution of digital media strategy to both acquire, retain, upgrade and steward donors to support the organization, and develop a pipeline of future supporters to fuel accelerated revenue growth to support the organization’s operating budget.
Develop comprehensive revenue target for digital media and 3rd party platforms with detailed forecast, defined measurement plan.
Direct paid digital media strategy to drive new donor and lead acquisition and sustain existing donor relationships. Media channels include, but not limited to, search engine marketing (SEM), online display and remarketing ads, loyalty programs, 3rd party platforms, mobile. Identify optimal acquisition channel mix ensuring strong balance of upfront and long-term value of new donors.
Direct strategy and roadmap for organization h 3rd Party Platform efforts (Facebook, PayPal, eBay, and other new and emerging platforms), including development of KPIs, evaluation framework, and plan to operationalize.
Develop and manage departmental expense budget, in coordination with departmental leadership, to support needs for digital media, digital production and measurement.
Evaluate media performance on up front and long-term value criteria to ensure optimal investment to meet organizational growth strategy now and into the future. Manage direct report(s) focusing on goal setting and accountability to achieve desired outcomes.
Collaborate closely with departmental leadership to ensure cohesive execution of MarCom strategy; providing support and guidance to team to cultivate talent.
Collaborate closely with DM+Digital leadership and agency partners to integrate marketing and fundraising campaigns across all channels, including direct mail, telephone, social media, etc.
Manage and build digital agency relationships for productivity and stewarding financial resources efficiently including primary oversight of digital media agencies.
Direct consumer-facing digital media priorities for the organization to align within executive decision-making.
Identify and asses emerging digital and media trends and opportunities to reach new and existing donor audiences.
Cover letter with resume required.
BA/BS or equivalent experience.
10+ years of progressive digital marketing and fundraising experience; including experience managing staff, agencies and budgets.
Significant experience in conversion-based digital media and planning with ability to define web development and technical requirements, lead/donor conversion strategy and social media advertising and execution.
Strong communication and collaboration skills.
Superior data interpretation and analytic skills related to digital and direct marketing, with string understanding of the role of analytic tools in driving performance optimization.
Ability to analyze program effectiveness to distill insights and drive measureable results.
Experience with web content management and fundraising systems, Drupal, Blackbaud Luminate, a plus.
Proven ability to manage high performing teams.
Innovative, growth mindset with excellent problem-solving capabilities and a comfort and passion in learning new skills.
Non-profit experience OR experience marketing an intangible preferred.
Committed to organizational mission of ending hunger.
Feeding America embraces a philosophy that recognizes and values diversity. Our goal is to attract, develop, retain and promote a talented diverse workforce in a culture where all employees will contribute to their fullest potential.
About Feeding America
Feeding America is the nation's leading domestic hunger-relief charity. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger. Feeding America has adopted the following Statement of Values, which guides all of our actions and planning. Respect We respect the inherent worth and dignity of every person and treat all with justice, equity and compassion. We honor the lives, concerns and stories of people in need and expect our partners to do the same. We accept one another and encourage diversity of thoughts and ideas. Stewardship and Accountability We keep faith with the public trust through the efficient and compassionate use of resources entrusted to us and are mindful that our mission is accomplished through the generosity of others. We maintain and communicate accurate and timely information on hunger research, education, advocacy and service. We evaluate and account regularly for how resources are used to implement and achieve our mission. Collaboration We believe in the power of community. We collaborate and build strong relationships, based on trust, with and among those who share our vision o...f creating a hunger-free America. We work together to accomplish the vision at the national and local levels, valuing each other’s roles and using an open process and honest communication. We seek out and are responsive to the input and counsel of our partners. Urgency We operate with an acute sense of urgency that reflects the immediate needs of people struggling with hunger. We challenge our employees, volunteers and partners to embrace the same sense of urgency to accomplish our shared vision. Service We believe service to others is fundamental to creating a hunger-free America. We serve with excellence, compassion and responsiveness to meet the needs of those with whom we work, internally and externally. The better we serve, the more people we bring together in commitment to our vision. Integrity We act with honesty, trust and openness and deliver on commitments. We act within the spirit of agreements, contracts and the law. Our intentions and actions will be transparent and above reproach. Diversity & InclusionWe at Feeding America believe that our commitment to diversity and inclusion is woven into our values and reflected in our Board of Directors, staff, network food banks and the people we serve. We support and actively aim to create an inclusive environment that embraces all, regardless of race, gender identity, experience, economic status, religious affiliation or sexual orientation. We live this value by collaborating with one voice to serve and support our ultimate vision of a hunger-free America.