Looking to use your experience and skills to change the lives of MILLIONS of CHILDREN? SOS Children’s Villages, World's largest NGO dedicated to providing loving and stable homes for orphans and vulnerable children has an immediate opening in the Washington, DC office for a Senior Manager of Digital Fundraising and Marketing. The ideal candidate will bring a passion for children, possess a strong background in online fundraising with a proven track record of success and demonstrate an eagerness to create and execute unique optimization strategies.
Position Summary SOS-USA is developing a five-year plan to increase funds raised in the US to support SOS programs worldwide. We believe that digital fundraising has tremendous potential to support rapid growth of SOS-USA over the next several years.
This is a crucial role to SOS-USA (and SOS global operations in 135 countries) in our efforts to expand our digital footprint and support SOS Children Village’s revenue growth.
The Senior Manager, Digital Fundraising and Marketing will work to achieve the objectives of the Marketing program to 1. Raise funds, 2. Engage and retain audiences 3. Expand reach through strategic donor list growth. This position will be responsible for the development of our Digital Sales Marketing strategy, audience development, set-up, maintenance and monitoring of digital fundraising and online systems that drive the mission and goals of the organization.
This position will manage our website, developing and executing an ongoing optimization strategy that includes strategic content development and a focus on SEO to improve search rankings. The role will also manage the strategic planning, execution, and analysis of major multi-channel digital fundraising campaigns. The role will also be responsible for working collaboratively with colleagues to develop the content for our growing email program. This position supports the digital efforts of other departments in the organization and reports to the Senior Director, Integrated Marketing and collaborates closely with CEO, team members in the US, Austria and SOS offices in many countries.
Responsibilities: • Manage the planning, execution, and reporting of major multichannel digital fundraising campaigns with a focus on short and long-term value and ROI. • Create, track, manage, and evaluate the digital program’s fundraising and program metrics to steer the program to growth. • Work with the Senior Director, Integrated Marketing on optimization strategies to increase awareness and effectiveness of fundraising campaigns. • Develop successful email marketing strategy and perform email-marketing tasks including, but not limited to: creating marketing automation series, scheduling, testing, HTML set-up, e-mail blasts, list clean-ups, subscription management, marketing automation set-up and monitoring, and collaborating with colleagues on content creation. • Collaborate with the Manager, Fundraising Data and Analytics to develop complex email segments and ensure sync with online fundraising tool (Engaging Networks) and CRM database (ROI) to pass transactional and constituent data in reliable format. • Administer online fundraising tools (Engaging Networks) to create, edit, and improve donation forms related to online fundraising efforts for the organization. • Perform content maintenance and publish content to various digital channels including, but not exclusive to website, microsites, email campaigns, and blog(s). • Monitor and report on statistics and analytics in website, microsites, email analytics, and monitoring programs to improve user experience and optimize properties using organization’s various platforms and tools. • Develop and execute SEO strategy and lead optimization projects, specifically identifying innovative SEO strategies and performing SEO-related review and optimizations based on analytics and results. • Support management of editorial calendar and ensure that communications initiatives align with Marketing, Fundraising, and Programming objectives. • Participate in peer groups and utilize external resources related to annual giving and donor services to understand best practices and stay current with innovative techniques. • Develop quality assurance processes to continually troubleshoot and debug issues that arise with the website, online forms, and blogs. • Maintain up-to-date online properties (e.g. domains, security certificates, seals, SEO, usability, etc.). • Cross-train other team members in technical tasks to build out technical capacity within the team. • Perform other duties as assigned.
All interested candidates must submit a Cover Letter along with application and include salary requirement.
About SOS Children's Villages-USA, Inc.
SOS Children's Villages believes in a loving home for every child. We build families for children in need, help them shape their own futures and share in the development of their communities. As the world's largest organization dedicated to orphaned and abandoned children with a presence in 135 countries including the US, we provide stable, loving homes to more than 80,000 children in over 500 villages. Our medical, education and family strengthening programs impact another 1.1 million people annually.