HMS, a Gainwell Technologies Company, makes the healthcare system work better for everyone. We fight fraud, waste and abuse so people have access to healthcare—now and in the future. Using innovative technology and powerful data analytics, we help government and commercial payers reduce costs, increase quality and achieve regulatory compliance. We also help consumers take a more active role in their own health. Each year, we save our clients billions of dollars while helping people live healthier lives. At HMS, you will develop new skills and build your career in a dynamic industry while making a difference in the lives of others.
The Product Marketing Manager is responsible for driving demand for the assigned portfolio of solutions. This position is responsible for understanding the market and buyers, developing the product marketing strategy and go-to-market plans, crafting differentiating messaging and producing related deliverables for the Sales, Marketing and Product organizations at HMS. The ideal candidate must be self-motivated, must have demonstrated excellent leadership, collaboration and business acumen and must have a broad understanding of the overall marketing function.
Essential Responsibilities:
Acquire and apply market, competitive, and customer insights to inform marketing plans and provide insights to help guide the solution roadmap and strategy
Craft value propositions and go-to-market messages with clearly defined differentiators
Collaborate with product managers, subject matter experts, outside vendors and other team members
Deliver a market point of view with a cross-functional team that articulates the HMS perspective on potential opportunities
Design robust product launches/re-launches and manage the cross-functional implementation of the plan
Work collaboratively with other functions to create a go-to-market strategy, messaging, content and campaign plan to drive demand and lead generation activities
Work with marketing team members to create impactful marketing resources, including case studies, data sheets, whitepapers, FAQs, blog posts, sales presentation decks, etc.
Work with sales team members and other internal stakeholders to provide training on value propositions and product positioning
Track feedback and monitor industry trends to ensure campaign relevancy, measure performance and adjust marketing accordingly
Perform other duties as assigned by immediate supervisor or upper management
Knowledge, Skills and Abilities:
Proven experience creating innovative, high impact go-to-market strategies
Exceptional knowledge of sales, marketing and development processes
Proficiency in Microsoft Office tools, Salesforce.com, Hubspot and Adobe suite appreciated
Experience working within an Account-Based Marketing environment appreciated
Outstanding written and verbal communication skills
Excellent people skills, including effective presentation skills
Proven ability to handle multiple projects simultaneously, working under pressures and deadlines to complete assigned tasks
Ability to effectively manage relationships in a dynamic marketing organization and work well in cross-functional teams
Work Conditions and Physical Demands:
Primarily sedentary work in a general office environment
Ability to communicate and exchange information
Ability to comprehend and interpret documents and data
Requires occasional standing, walking, lifting, and moving objects (up to 10 lbs.)
Requires manual dexterity to use computer, telephone and peripherals
May be required to work extended hours for special business needs
May be required to travel at least 30% of time based on business needs
Minimum Education:
Bachelor’s Degree in Marketing or related field (required)
Minimum Related Work Experience:
3-5 years of healthcare IT or other healthcare industry product marketing experience;
Direct experience with health insurance companies preferred.
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
HMS, a Gainwell Technologies Company, delivers healthcare technology and analytics solutions to reduce costs and make healthcare work better for payers, providers and members. Our first-in-class payment accuracy solutions help our nation’s safety net programs save billions annually and ensure sustainability. Together HMS and Gainwell serve hundreds of healthcare programs and have 50+ years of proven experience and unparalleled industry expertise. Learn more at hms.com.
