The Advertising and Sales Manager is responsible for managing media placement, budget, content, and production for all print, digital, broadcast, and out of home advertising to support the ticket sales goals of The Dallas Opera for in-person and digital performances. This position also manages all direct sales activity including planning, content, and production for direct mail and all aspects of the subscription campaign. This position reports to the Director of Marketing, Sales, and Patron Services and supervises the Marketing Coordinator.
Advertising
Manage media placement in-house and through external agency, budget, content, and production for all print, digital, broadcast (radio/TV), and out of home advertising campaigns to support the revenue and attendance goals for in-person and digital performances
With support from Director, secure media partnership agreements and oversee fulfillment
Create promotional opportunities through media partners that support audience development goals and increase ticket sales
Write compelling copy for print, radio, and digital ads based on source content provided by internal/external copywriters
With supervision from the Director, work with Graphic Designer (and/or freelance designers) to produce design assets in support of marketing plans, including all print, digital, and video assets
Submit all creative assets to media and print vendors on a timely basis
Review and report on vendor analytics for digital display
Ensure Asana production schedules are built for all print and digital media to ensure on-time delivery of assets
Collaborate with Social Media Manager for content creation and timelines for paid and organic campaigns.
Direct Sales
With direction from supervisor, develop and oversee implementation of all subscription and single ticket direct mail
Manage Graphic Designer (provide content and direction, route proofs, and edit) printing (select paper, optimize dimensions for press efficiency, and non-profit mail rates), and mail house services (provide specs, final artwork, and mailing lists in a timely manner, and ensure adequate postage balance in USPS account)
Work with Director of Tessitura Operations and Strategy on list segmentation strategy for direct mail and email campaigns
Supervise Marketing Coordinator to establish content and production timelines for all email campaigns
In collaboration with Director and Graphic Designer coordinate delivery of content for the annual season brochure and related renewal materials, oversee proofing and revisions, printing specs, and ensure on-time, error-free delivery of final product
In collaboration with Director, manage telemarketing campaign, attend weekly meetings, coordinate scripting, and offers with direct mail initiatives, review weekly reports, and assess results
Other Responsibilities
Supervise Marketing Coordinator to strategize and implement special offer, grass roots, and discounting efforts to increase attendance, including online deal sites
Coordinate all ATTPAC onsite promotional signage
Create media impressions reports for season sponsors as required
Assist with marketing and promotions initiatives (e.g., free concerts in the park, OperaTruck) as assigned
Maintain positive and productive relationships with staff, artists, media vendors, and consultants
Attend and actively participate in all team meetings and meetings with direct supervisor as required
Control spending within a set budget for all marketing initiatives; code invoices for payment and reconcile with finance data
Staff Front of House during production season (evenings and weekends apply)
Other duties as requested
Traits and Characteristics
Aptitude for multitasking, prioritizing, attention to detail, and managing time in a fast-paced environment which often presents competing priorities
Strong interpersonal skills, ability to provide creative direction and negotiate media rates and consultant fees for service
Self-motivated with a commitment to achieving sales goals
Strong project management and organizational skills; accepts responsibility for quality, accuracy, and timeliness of assignments
Team player with customer service mindset, creative and collaborative spirit, and proven ability to build productive working relationships internally and externally
Skills and Knowledge
Bachelor’s degree in a related field (Communications, Business Administration) and five or more years’ experience in high-volume advertising environment, including print, broadcast, direct mail, digital, and out-of-home media planning in the arts and entertainment industry
Proven expertise in creating and implementing integrated multi-channel advertising plans with an emphasis on digital/social marketing
Strong understanding of graphic design, print production, and direct mail
Effective communication skills, including superb copywriting and editing skills
Budget management experience
Deep understanding of the Dallas media landscape
Experience with email platforms (WordFly, Prospect2)
Familiarity with web-based project management systems (Asana, Basecamp, Trello)
Proficiency in Adobe Photoshop and Canva; experience adapting and resizing graphics for use in multiple formats
Proficiency in Microsoft products (Word, Excel, PowerPoint) and collaborating in a Microsoft Teams environment; adept at learning new programs and technology
Additional skills a plus:
Experience with Tessitura CRM desirable but not a prerequisite
Familiarity with opera and the performing arts, and Dallas arts and culture a plus
Other Considerations:
Compensation Competitive salary
Benefits include health, vision, and dental insurance, vacation time, no-cost parking, and professional development opportunities to increase knowledge-base and employee retention
The Dallas Opera values diversity in the workplace and is committed to creating an equitable and inclusive work environment where employees are treated with dignity and respect. The Dallas Opera is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. This position will remain open until a diverse and qualified pool of candidates has been identified. Applications from populations underrepresented in the arts are strongly encouraged to apply.
To apply, please send a cover letter no longer than two pages and resume to recruitment@dallasopera.org, using the subject line “Advertising and Sales Manager.” Please send Word or PDF file only.
The Dallas Opera is a world-class performing arts organization producing outstanding mainstage and chamber opera repertoire; attracting national and international attention; committed to extensive community outreach and education; and managed to the highest possible standards of artistic excellence, accountability, efficiency and financial sustainability.