Essential Responsibilities:

• Execute an ABM campaign strategy with identified target accounts and align content and marketing programs to the customer throughout the sales cycle
• Collaboration with product marketers and internal stakeholders to understand campaign priorities, strategies and plans
• Develops campaign calendars and journeys for all campaign elements within each marketing campaign, including email, digital ads, direct mail, webinars and sales enablement that supports all lines of business
• Creates campaign elements needed for strategic marketing campaigns
• Ensures the campaign mix appropriately reflects the strategic priorities from the corporate strategy
• Identifies content assets required to support campaign strategies and partner with Content Marketing to drive production of assets
• Evaluates and measures performance of all campaigns against defined KPIs, and provides feedback and recommendations to product marketers and other marketing team members
• Identifies content or campaign gaps in campaign journeys needed to increase leads, conversions and retention rate
• Provides and implements industry best practices for strategic, multi-channel campaigns
• Acquire and apply market, competitive and customer insights to inform marketing plans and strategies
• Track feedback and monitor industry trends to ensure campaign relevancy, measure performance and adjust marketing accordingly
• Perform other duties as assigned by immediate supervisor or upper management