Marketing and Communication Specialist INTO Hofstra
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK and Asia. Universities in the US include: Oregon State University, University of South Florida, Colorado State University, Marshall University, Drew University, George Mason University, Saint Louis University, The University of Alabama at Birmingham, Washington State University, Suffolk University, Illinois State University and Hofstra University.
This position will report directly to the Assistant Director of Marketing and Recruitment at INTO Hofstra, with operational reporting line to the INTO North America VP of Marketing. The incumbent will work closely with the Executive Director at INTO Hofstra to identify and prioritize the marketing needs of the center.
As a member of the INTO North America team, the Marketing and Communications Specialist for INTO Hofstra develops print materials and digital content to promote the university and drive student recruitment from global markets to INTO. This position will manage, organize and implement a wide range of projects/ activities/tactics primarily focused on those defined in the recruitment and marketing plan that support student recruitment, education counselor training and enrollment goals. The successful candidate also will be responsible for general center marketing and communications activities, including events planning and center visits from agents and prospective students. This position will require close cooperation and interaction with the University offices of
University Relations and International Admissions. The candidate is expected to work both independently and creatively as well as collaboratively with all stakeholders to achieve goals.
The Marketing and Communications Specialist will be responsible for generating content for the following audiences:
INTO Regional Offices
International educational counselors (agents)
INTO North America Senior Management
Local Media Partners and Audiences
Center students and staff
Key accountabilities and duties
This is a valued role in a growing, dynamic organization. Accountabilities of the position may change and develop over time, but will include the following:
Marketing Content Development:
Exercise creative judgement in developing and organizing print and digital content that promote enrolment growth initiatives in Hofstra and INTO Hofstra programs in collaboration with centre recruitment staff. These materials include but are not limited to: brochures, flyers and other print collateral; video content, student testimonials; website content and social media posts, Powerpoint presentations and student pre-arrival communications.
Author and produce engaging, student facing content, including but not limited to student, staff and faculty testimonials distributed through various marketing channels (print, video, social media)
Supervise, coordinate and conduct photo and video shoots on university campus.
Serve as liaison between center leadership and other key university stakeholders (VP Enrolment, Provost, Chief Communications Officer) for the INTO North America marketing team for the review and approval for all marketing and communications materials.
Work in partnership with the INTO North America marketing team on the production of the above-mentioned items.
Recruitment and Events Planning:
Serve as the lead events planner organizing various recruiting and marketing focused on-campus events that promote the university and INTO Hofstra Supervise administrative staff in this capacity.
Travel domestically and internationally to promote Hofstra (approximately 10%) and its academic, pathway and language programs.
Management of logistics and activity for large scale familiarization trip events (one week-long on campus events promoting the partnership to international audiences of recruiters and educational counselors.
Resources and Project Management:
Identify and manage appropriate INTO and university resources to support timely and accurate execution of all marketing projects and initiatives, as directed by INTO North America marketing team.
Develop and implement an annual marketing collateral and content calendar for INTO Hofstra
In collaboration with Marketing Recruitment Manager develop and manage center marketing budget.
Select, produce, order, track and ship merchandise needs for events.
Identify and contract with local vendors for print, merchandise, special events and other materials.
Management of student interns and other temporary resources, when and if applicable.
Coordinate additional INTO Marketing and Communications projects as assigned.
Other duties as required.
Domestic and international travel are required to meet the demands of this position and may include working outside normal operating hours.
This position is based at Hofstra University in Hempstead, NY.
Salary is commensurate with experience. Comprehensive benefit package included.
Minimum of three years professional marketing and communications experience, with evidence of creative production skills and public relations experience
Bachelor’s degree in marketing, business, English, journalism, communications or related field
Comprehensive knowledge of grammar and writing, information gathering via the Internet and other sources and fact checking
Exceptional written and oral communications, research, spelling, grammar and proofreading with a thorough understanding of AP grammar style
Experience using MS Office and Adobe Creative Suite to produce marketing materials from existing templates
Demonstrated ability with video production and photography.
Demonstrated ability to communicate complex and data-centric topics to international lay audiences
Experience with events planning, from concept through completion
Superior interpersonal skills
Commitment to building relationships with potential students, students, peers, senior managers, university stakeholders and external vendors
Demonstrated experience writing about higher education
High level of sensitivity to cultural differences and awareness of global perspectives
Passion for international education, working collaboratively and upholding brand standards
Resourceful, creative and able to meet deadlines
Exceptional organizational skills and attention to detail
Ability to deploy and manage resources effectively with initiative, priority and time management
Ability to maintain sound judgment and decision-making even when under pressure
Eligible to work in the U.S., no relocation provided
Experience studying abroad or working with international students
Understanding of the creative development and production process
Familiarity with website content management systems
Experience managing projects, events and logistics
Familiarity with email marketing
High energy level and ability to thrive in a fast-paced environment
Hands-on approach to customer service and business growth
Experience working in higher education, or an international higher education partner
Sense of humor, flexibility and an ongoing curiosity to learn about international higher education
Proficiency in a second language other than English
How to apply
Please submit the following in Word or PDF format:
Contact information for three professional references
Hofstra University is an equal opportunity employer, committed to fostering diversity in its faculty administrative staff and student body, and encourages applications from the entire spectrum of a diverse community.
INTO University Partnerships provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. INTO University Partnerships complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
Internal Number: MCS Hofstra
About INTO Hofstra
INTO Oregon State University (INTO OSU) is a 50/50 partnership between INTO University Partnerships and Oregon State University. The partnership was established in 2008 to help drive the University's internationalization agenda with the intent of raising its brand and profile, establishing itself as an international research-intensive university and transforming the profile of its international student body as well as enhancing the overall student experience. The partnership established and operates a campus-based state-of-the-art international pathway center that currently serves more than 1,200 international students in a variety of academic and English language programs.