Reporting to the Executive Director of Marketing Strategy for Advancement, the Director of Marketing Strategy, serves as the lead Marketing Strategist for Advancement and External Affairs. A strategic-thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how all of our marketing efforts can work together to build our brand and advance our goals. The Director partners with Advancement and External Affairs to write and execute market strategy. Directs a Project Manager and Strategist as they partner with Advancement and External Affairs and others within MarComm to bring marketing strategies from concept to completion. A modern marketer, this individual thinks in a holistic way and knows how to bring together channel owners, creative producers and communicators together to develop and implement effective marketing campaigns. These campaigns should leverage research insights to drive tangible, measurable results. A problem-solver, the Director ensures dozens of projects stay on-time and on- budget. With an ability to spot and mitigate potential issues, this individual builds and manages relationships and mobilizes resources to meet goals. With a high-degree of emotional-intelligence, the Director ensures their teams are positioned as strategic marketing partners for the assigned business/academic unit. Has a solid understanding for contemporary approaches to brand stewardship.
Internal Number: 78869
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.