The American Society of Travel Advisors (ASTA) seeks an effective leader with strategic vision, sales and membership management experience and proven problem solving skills.
In this role, you will work closely with the SVP, Membership and Strategic Partnerships to develop programs, initiatives and policies designed to increase membership growth and engagement. Director, Membership is responsible for managing the membership team to provide excellent member care while identifying and creating solutions to improve the member experience.
This role demands a professional that is strategic but is also willing to roll up his or her sleeves to get the job done. The successful candidate must be able to travel domestically as requested.
Membership Sales and Strategic Partnership Support
Responsible for meeting annual membership sales goals
Manage the consortia and host agency strategic partnerships with the goal of increasing US Agency and Independent Advisor memberships, growing consortia and host agency investment and engagement.
Identify and manage Premium Member prospect pipeline and continue to build prospect list
Collaborate with Marketing team to create effective communications to sell membership to prospective members
Act as ASTA spokesperson at travel industry events and meetings
Lead Premium Member services, including onboarding of new Premium Members, coordination of communication and Premium meeting support with the goal of increasing retention and engagement
Mentor membership team to meet high standards of customer service to all members, prospective members and consumers via email, phone and at in-person meetings
Oversee and ensure implementation of the segmented membership lifecycle plan and develop strategies to increase member engagement and retain members
Manage and ensure implementation of member benefits (i.e., Membership electronic cards, renewal notification, communication and process, Career Center, mailing list, etc.)
Collaborate with Marketing team to create collateral and messaging to promote member benefits, resources and services (i.e., Member Advantage Program, Consumer Leads, Career Center, White Papers and Research)
Membership Team and Department Management
Set processes and procedures for improved workflow efficiency (i.e., invoicing, application processing, data integrity, etc.)
Provide guidance and instruction to prioritize projects for membership team
Provide updates to ASTA staff on membership department changes
Encourage excellent communication and information sharing within membership department
Provide orientation on membership programs and benefits to new staff
Update all ASTA staff on membership changes and enhancements
Track and analyze membership data/metrics and provide analysis for Board meetings and Senior Staff
Create consistent reporting to better identify membership gaps and shortfalls
Responsible for overall membership structure including membership categories, dues, etc., and manage any changes to this structure (i.e., pricing changes, etc.)
Develop annual membership revenue budget in collaboration with SVP, Membership and Strategic Partnerships
Work with IT department to ensure iMIS (membership database) supports the needs of the members and membership team working in iMIS daily.
Provide backup support to SVP, Membership and Strategic Partnerships
Support ASTA chapter and ASTA event sales as needed
Assume other duties as needed
Sales and marketing savvy in order to retain and grow membership base
Strong leadership and effective communication skills
Ability to lead and be led
Strong problem solving skills
Ability to manage projects from concept to completion
Strategic planning and vision
Strong attention to detail
Proficiency in Excel, PowerPoint, Word and related software
Experience with CRM tools and other software solutions (i.e., Real Magnet, iMIS, etc.)
Ability to drive results in a team-oriented and cross-functional environment
Excellent writing and time management skills
Ability to work independently and collaboratively
EDUCATION & EXPERIENCE
Bachelor’s Degree in Business, Communications, Hospitality and Tourism, Non-Profit Management or related field
5+ years of relevant experience in the travel industry or association management
ASTA offers a generous benefits package that includes company-subsidized insurance (medical, dental, vision, life, and long and short-term disability insurance); paid time off, a 401(k) Plan with employer match, fitness room, commuter benefits, and free parking.
$80k based on experience
HOW TO APPLY:
Interested applicants should send a resume, cover letter and salary requirements to email@example.com with " Director, Membership" in the subject line. Applications will be accepted until the position is filled; interested applicants are encouraged to apply immediately. Please, no phone calls, emails or recruiters.
About American Society of Travel Advisors
The American Society of Travel Advisors (ASTA) is the trade association for the travel agency community. ASTA’s mission is to promote and defend the industry through proactive representation, shared knowledge and the advancement of professionalism. As a membership organization, ASTA’s network of travel professionals expands beyond the agency community and includes the companies whose products and services they sell.