Join our team as a creative, versatile, hands-on Content Marketing Manager! As our Content Marketing Manager, you will develop, execute and deliver digital, social, visual and print content across all channels. You will play a key role in building brand familiarity and lead generation marketing campaigns for all 3 brands in our PeopleManagement portfolio —Staff Management, SIMOS and Centerline.
Our Content Marketing Manager should be a solid leader, clear communicator and possess great analytical skills. You should know how to apply marketing insights and data analytics to personalize and optimize content, building new opportunities across our client engagements.
What you will do:
Create, adapt and maintain a content strategy plan and calendar that drives high engagement.
Collaborate with brand teams to plan, create and execute creative branded pieces.
Serve as editor-in-chief for all content to ensure quality, clarity and consistency
Stay updated on industry trends and adjust the content strategy as needed
Collaborate with brand, product and sales managers to create promotional concepts
Manage the distribution of content across all channel, with other team members.
What you bring to the table:
B.A. in journalism, communications or related field. Advanced degree a plus.
Three to five years of experience developing content for marketing organizations.
Three to five years of experience in project management. Experience developing detailed marketing and product plans, communicating changes and progress, and developing realistic action plans and timelines is required.
Excellent organizational and time management skills.
Effective working knowledge of digital marketing tools such as, content management systems, Google Analytics, email and social media platforms
Demonstrated ability to influence leaders, employees and teams driving to alignment and action.
Demonstrated strength in data-based decision-making, analysis, influencing and storytelling.
Experience in planning and managing cross-functional efforts.
About TrueBlue, Inc.
We connect people & work. Ever since our first office opened more than 25 years ago, TrueBlue has been committed to putting people to work and helping change lives. Whether our client is a small business on Main Street or a Fortune 500 company, we work equally hard to find the people to help them be successful.