ABC30 KFSN-TV, the Walt Disney Owned TV Station in Fresno, is looking for an experienced Marketing leader to oversee the implementation of the ABC30 KFSN-TV Marketing strategy, including campaigns, events, digital marketing, and Community Affairs. This position requires knowledge of data-focused, audience-based brand development and design, content creation, social media marketing, experience with sales promotions, community outreach programs and influencer marketing. Must be a team player, motivator and well versed in digital promotions/marketing in a fast paced, ever-changing environment. Responsibilities: Manage the ABC30 brand on all platforms through the development and execution of innovative creative and marketing campaigns; Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement and emotional connection to the ABC30 brand, content and talent; Manage department staff, budget and media buying on and for all platforms; Grow the brand identity by developing and creating original and emotionally-impactful content; Develop and execute multi-platform media campaigns to support the various communities and non-profits in the ABC30 service area; Work with sales and news teams to provide cause-related campaigns; Act as the chief liaison between the station and leading non-profit organizations in the Central Valley; Represent the station and manage the station's relationships in the non-profit sector and determine how to serve the community's interest on multiple platforms. Qualifications: Experience in a leadership position, managing a staff; Demonstrated ownership of the creative expressions of a media brand, on and off-air including experience with brand management across digital platforms; Experience launching campaigns, building brands and engaging with your audience through the use of a variety of social media platforms; Demonstrated ability to use research and data analytics tools to drive audience engagement on all platforms; Demonstrated experience overseeing the production of original compelling content that integrates sponsors and advertisers. Bachelors Degree or equivalent work experience required. Please apply online at www.abc30.com/jobs or send your resume to KFSN-TV, Human Resources, Dept. EEO 19- DMC, 1777 G Street, Fresno, CA 93706. KFSN-TV is an Equal Opportunity Employer – Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity.
This position requires knowledge of data-focused, audience-based brand development and design, content creation, social media marketing, experience with sales promotions, community outreach programs and influencer marketing.
About ABC7 Los Angeles (KABC-TV)
ABC7 Los Angeles (KABC-TV) is an Equal Opportunity Employer - Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity.
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