The University of Pennsylvania’s Development and Alumni Relations Marketing and Communications (DARMAX) Department is responsible for conceiving and executing communications strategies to advance the goals of Penn’s Development and Alumni Relations office (DAR) and the mission of the University.
Reporting to the Executive Director, Strategy, Engagement and Campaign, the Senior Director of Marketing and Communications creates stategy, work plans and supervises the execution of University development marketing and communications efforts for the Development and Alumni Relations department. The primary role of this position is to develop, implement, and inform communication efforts that support the overall and the specific goals of Penn Development and Alumni Relations.
The Senior Director assigns and oversees day to day operations of a 18 person communications staff (DARMAX). She or he has 5 direct reports including the Director of Strategic Communications, Director of Stewarship Communications, Director of Digital Communications, Director of Graphic Communications, and an Administrative Coordinator.
This position works in consultation with Senior Management and with the input of the fundraising, alumni relations, and campaign areas and under the direction of the Executive Director, Strategy, Engagement and Campaign. The general responsibilities of this role are:
Development and oversight of a results driven, multi platform communications program that directly supports the highest priorities of the Development and Alumni Relations Department.
Creation of a dynamic and fully integrated cadre of communications tools including publications, websites, apps, content development across channels, video production, social media, event communications, fundraising proposals, donor gift reports and gift acknowledgement letters, and executive speech writing.
Lead and direct a staff of managers and individual contributors to achieve optimum results by: Developing priorities and goals for each area director and team and ensuring goals cascade to all staff. This will be done through a collaborative and iterative planning process. Managing staffing needs and identifying areas for organizational development updates or changes. Guiding the professional development needs, processes and outcomes within the entire unit in line with the University’s diversity and inclusion priorities. Manage to both qualitative and quantitative performance standards. Setting clear performance expectations and accountability. Manage, encourage and grow staff through frequent feedback and coaching. Inspiring and motivating staff to achieve optimum results for direct reports and their teams.
Oversight and day to day management of the departmental budget.
Generation of communications materials and remarks to support the activities of the University Board of Trustees, particularly the development and alumni relations committees and other leadership volunteer groups as needed.
Grow and maintain relationships with key program and unit areas across the university and that provide valuable information, perspective, and resources. Represent DAR, and assure DARMAX is represented at formalized and ad hoc communication groups.
Key communications responsibilities include: Assess communications needs and create communications plans for fundraising campaigns, engagement objectives and initiatives Work with communications colleagues across campus to ensure integration and consistency of messaging Direct the execution of all aspects of approved communications plans, including formulating messages, writing, editing, and production management. Select vendors and manage ongoing relationships in a fiscally responsible manner. Devise and employ methods to measure the successes of the communications plans and make recommendations for improvements based on the results.
Internal Number: 45778
About University of Pennsylvania
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.