Sunset is Currently looking to add a Vice President of Sales and Marketing to their Executive team. The VP of Sales and Marketing reports directly to the CEO and oversees the sales and marketing department. This position will be responsible for developing a complete and comprehensive sales program that will successfully sell and market the expansion of Independent Living on our Waterford Place campus while continuing to grow census in each of our current lines of business. This individual will be an experienced Sales and Marketing executive with a strong professional record. Having experience in Senior Living, Continuing Care, and/or Health System setting is preferred. Prior Leadership experience building a collaborative work culture among all team members is critically important.
Key Job Responsibilities
Develops annual sales and marketing plan in support of Sunsets overall organization strategy and objectives.
Recommends sales strategies for census improvement based on market research and competitor analysis.
Create a system wide sales and marketing reporting function that can track, measure, and analyze performance.
Develop processes and procedures for tracking inquiries, qualifying/categorizing leads, and establishing sales metrics, utilizing best practices and the use of a CRM.
Develop specific marketing campaigns for each campus and lines of service.
Establish and maintain the Sunset brand in cooperation with the Executive team.
Provide leadership to the sales and marketing team.
Bachelor's degree in marketing, business, health care administration, or other related discipline required.
Professional experience must include a proven sales success and marketing experience that includes a verifiable record of career progression.
Internal Number: 1566
About Sunset Retirement Communities and Services
Sunset Retirement Communities and Services is a Christian, not-for-profit organization that provides residential communities and services for seniors. We have four communities that offer a variety of care levels ranging from independent living to skilled nursing. Sunset has a tradition of excellence that began in 1973. With staff and board members dedicated to enriching senior lives, our resources are focused on innovative living and offerings.