The EOSE Marketing Director (MD) serves as the primary leader for promotion and publicity needs of the Office of Education Outreach, Social Entrepreneurship and is responsible for contributing to the development resources which support educational products, scholarships and programming. Under the direction of the Associate Vice President of Education Outreach, Social Entrepreneurship, the MD will oversee the planning and execution of successful marketing campaigns for the entire Berklee City Music international enterprise and Education Outreach, Social Entrepreneurship area. The EOSE MD is dedicated to making a social impact by contributing expert strategies to the marketing and customer constituent relationship activities, providing market feedback to leadership regarding competitive offerings, prospect needs and the generation of product development ideas.
The MD builds market position by contributing to the location and development of business relationships, as well as creating, implementing and measuring the success of comprehensive marketing and communications strategies to enhance City Music and EOSE's image and position within the college, marketplace and the general public. The MD must show flexibility and thrive in a collaborative, fast-paced, idea-driven, and creative environment and is expected to uphold the missions and values established by Berklee College of Music, Berklee City Music, EOSE.S/he will supervise the EOSE Project Manager, multiple teams of work-study students and manage contracted hires in order to increase the visibility of the Office of Education Outreach, Social Entrepreneurship by providing editorial support, creative guidance, and project management for high priority web, video, and publicity projects.
ESSENTIAL FUNCTIONS, PRIMARY DUTIES AND RESPONSIBILITIES:
Develop and implement an effective marketing strategy, providing timely regular reporting on economic and social indicators that determine current and future needs on behalf of the programs and Berklee institution, with an analysis on marketing impact relative to business strategies, developing improvement plans using KPIs and other various capture methods for business development and appropriate growth.
Work collaboratively with the AVP to develop ventures that advance the social mission through entrepreneurial revenue strategies to invest into scholarships, college affordability and career pathways for youth and teachers, creative youth development, performing arts, and instructional technologies, and program operations, contributing to the development of business plans that sustain funding and resources.
Responsible for planning, research, forecasting, and implementing marketing programs and promotions to increase the visibility of the program, establishing and maintaining a collaborative process that includes input from and support of EOSE staff.
Working collaboratively with the EOSE leadership team, pitch educational products and services to new clients, organizations; recognizing and persistently pursuing new opportunities that serve the mission, working collaboratively on oversight of operations to build structure, facilitate, and execute projects, initiatives, trainings and other endeavors as assigned.
Establish online communications strategy using various communications channels. Oversee the creation of video features for the Office of Education Outreach, Social Entrepreneurship. Serve as the Office of Education Outreach, Social Entrepreneurship's primary point of contact with contracted PR firms as well as with the Office of Media Relations
Provide editorial oversight for all Education Outreach, Social Entrepreneurship presentation materials ensuring their quality and consistency. Furnishes marketing advice, counsel and general staff support to all departments within the EOSE organization. The MD will also assist with design, development, and implementation of marketing collateral.
Develop and manage the marketing budget for the Office of Education Outreach, Social Entrepreneurship.
Manage the department's relationships and contracts with independent contractors, consultants, and external vendors such as web developers, publicists, video production companies, photographers, etc. The MD will oversee procurement of these vendors dependent on project parameters and will actively solicit a diverse group of vendors to meet the needs of the department.
Strong collaborative working relationships among cross functional teams. Understanding team dynamics and how to motivate people.
Development, execution and management of complex projects, milestones, deliverables as well as developing executive and board-level presentations.
Strong active listening and communication skills to successfully navigate ambiguous situations and articulate a clear point of view to multiple, diverse internal/external stakeholders and communities. Storytelling as a means to engage, excite, and influence multiple stakeholders is highly desirable.
Excellent command of contemporary diversity, equity, inclusion and intercultural concepts and issues demonstrated throughout work and public display of products and imaging in order to empower and uplift all who engage with our services and products.
Selection of skilled team players in addition to developing and coaching staff and others.
Delivering constructive feedback and dealing with conflict with the capacity to take on tough conversations early-on.
Prioritizing and delegating work effectively across direct and indirect reports as well as cross-campus project team members
Demonstrated skill in influencing and negotiation.
Financial management knowledge coupled with strong analytical and decision-making skills
MBA in marketing or related degree (demonstrated equivalence acceptable)
8-10 years of demonstrated progressively responsible professional marketing experience and a minimum 2 years managing/developing full-time staff reports;
Experience in secondary education, vocational or higher education, knowledge/experience in the performing arts (particularly musical theater) a plus
Experience seeking and managing business partnership relationships – above 5 years a plus
Demonstrated excellent interpersonal and communications skills-good writing skills; bilingual verbal and writing skills a plus
An understanding of business venture social entrepreneurship as making an impact - demonstrated a plus
Berklee City Music® is a non-profit organization that leverages the power of contemporary music and performing arts to empower youth from underserved communities to develop musically, academically, socially, and emotionally. Founded over in 1993 by Berklee College of Music, the program provides access to students through a variety of programs, partners, and initiatives including City Music Network, City Music Boston, GMEC, and public school partners, all of whom have access to the innovative PULSE® online music method. By using culturally relevant music as a vehicle for holistic youth development, Berklee City Music helps young people flourish as students, musicians, and—perhaps most importantly—confident and well-rounded individuals ready to shape the world.
The work environment is vibrant, engaging, creative, dynamic, fast-paced, ever-changing/progressing, collaborative, accountable, within an innovative, entrepreneurial, uniquely complex and academic/learning sophisticated institution.
This is a full-time position, and hours of work and days are Monday through Friday, 8:30 a.m. to 5 p.m. with some weekends. Travel required
External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis
Currently enrolled Berklee students may not apply for staff or faculty positions.
The above information on this position description has been designed to indicate the general nature and level of work performed by individuals within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an
Internal Number: R0000124
About Berklee College of Music
The mission of Berklee College of Music is to educate, train, and develop students to excel in music as a career. Developing the musicianship of all our students is the foundation of our curriculum. We believe that the lessons and qualities derived from that work?the self-discipline needed for excellence, the empathy required of music making and the openness and inquisitiveness essential to creativity?are critical to achievement in any pursuit, musical or otherwise; and that music is a powerful catalyst for personal growth, which is central to any collegiate experience. Founded on jazz and popular music rooted in the African cultural diaspora, our comprehensive curriculum is distinctly contemporary in its content and approach, and embraces the principal musical movements of our time. Through a course of scholarly and practical learning experiences integrating performance and writing, our curriculum covers the variety of influential styles, relevant technologies, and career opportunities open to today's music professional.