Under the direct supervision of the Senior Marketing Automation Manager, the Enrollment Marketing Automation Specialist for Berklee's Summer Programs, Valencia Campus Programs, and Special Programs (including First Year Abroad, Study Abroad, and Berklee Summer Semester) works to provide world-class communication to students and prospects. Using Marketo, the Enrollment Marketing Automation Specialist builds seamless, efficient, and effective marketing automation tracks covering first touch to matriculation and beyond, and works diligently to discover, create, and refine opportunities to reach new potential students.
A background in lead generation/optimization and marketing automation is desired, ideally within Marketo. Experience within higher education, the music industry, and/or a B2C-oriented environment is preferable. The ideal candidate must love working with marketing automation tools on a daily basis, effectively manage deadlines, and be extremely detail oriented.
Essential Duties and Responsibilities:
Serve as a day-to-day Marketo power user specializing in communications to Summer Programs and Valencia, Spain campus prospects and applicants
Hands-on development and execution of marketing campaigns in Marketo, including Smart List building, email templates and creative, engagement programs, testing, analytics, and more
Design, implement, and monitor robust lead nurture campaigns and one-time promotional emails for all areas of the college
Drive and manage email process and best practice: content, messaging, segmentation, and list management for maximum revenue and profitability
Develop and manage content marketing assets with in-house creative teams
Collaborate and share best practices with marketing stakeholders across the college
Develop and manage content marketing assets with in-house creative team
Ability to prioritize and manage multiple priorities, projects, and resources with great efficiency and attention to detail; eager to take on new projects
Creative, open-minded, and enthusiastic about seeking new solutions to challenges
Strong interpersonal skills; ability to influence others without formal authority
Excellent verbal and written communication skills.
Must have a great attitude and be a self-starter with the ability to work in a team-based, fast-paced atmosphere with high standards for quality, accuracy, and innovation.
Strong teamwork skills, including the ability to effectively collaborate with stakeholders and communicate ideas clearly.
Knowledge of today's music styles, leading musical figures, music technologies, and general structure of the music industry.
Minimum three years of marketing experience with at least one year of hands-on work with a marketing automation platform (ideally Marketo)
Bachelor's degree in marketing, communications, or equivalent is required
Experience with Salesforce or similar CRM
Experience in project management and project tracking
Applicants who are both interested and qualified should submit the following materials:
Cover letter that addresses the applicant's capabilities and experiences.
A resume or CV.
Currently enrolled Berklee students may not apply for staff or faculty positions.
The above information on this position description has been designed to indicate the general nature and level of work performed by individuals within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an
Internal Number: R0000341
About Berklee College of Music
The mission of Berklee College of Music is to educate, train, and develop students to excel in music as a career. Developing the musicianship of all our students is the foundation of our curriculum. We believe that the lessons and qualities derived from that work?the self-discipline needed for excellence, the empathy required of music making and the openness and inquisitiveness essential to creativity?are critical to achievement in any pursuit, musical or otherwise; and that music is a powerful catalyst for personal growth, which is central to any collegiate experience. Founded on jazz and popular music rooted in the African cultural diaspora, our comprehensive curriculum is distinctly contemporary in its content and approach, and embraces the principal musical movements of our time. Through a course of scholarly and practical learning experiences integrating performance and writing, our curriculum covers the variety of influential styles, relevant technologies, and career opportunities open to today's music professional.