Marketing Planning & Analytics Manager, Global Investment Firm

Key Responsibilities:

• Conduct client research and competitor analysis to advise the wider marketing team on targeted marketing strategy
• Measure the effectiveness of marketing campaigns to ensure maximum ROI and improve output
• Undertake various studies and predicative modelling around customer behaviour
• Identify and test new data sources to determine their significance in predictive model performance
• Apply numerical analyses on internal data to provide the business with a deeper understanding of who their clients are and their individual needs
• Coordinate and run analytics projects across the region; building up strong relationships with multiple internal teams and business lines
• Play a key role in the delivery of insights focused analytics and customer segmentation programmes

Key Requirements:

• A few years experience within an insights and analytics role within a financial services firm
• Bachelor's degree (Math/Computer Science/Statistics) or equivalent experience.
• Strong statistical concepts and analysis skills – read, process, derive, plot, compare
• Basic understanding on R, MATLAB, Python
• SQL & Access proficiency (ability to create, maintain, alter & query databases)
• Proficient in use of productivity tools like MS-Office and SQL Server
• Strong verbal and written communication skills, strong interpersonal and active listening skills
• Considerable experience communicating with clients clearly and effectively through various media formats
• Ability to story tell using data and to follow through on action items

This is a career elevating opportunity for a data driven and insights professional to progress their career with a world leading financial services firm.