Product Marketing Manager - Architecture

Overview

What's in it for you?

Vectorworks, Inc. is looking for a Product Marketing Manager - Architecture who will play a key role on the global marketing team. Under the direction of the Product Marketing Director, you will be tasked with crafting go to market strategies, product messaging and positioning, and supporting collateral.

The Product Marketing Manager - Architecture will also be responsible for contributing to global marketing strategies for the product line, as well as managing and contributing to key projects.

It's an exciting time to join the Vectorworks family, and if you are looking for an opportunity to have a lasting impact on a growing team, we hope you'll take the time to learn more about this opportunity! 

In this role, you should expect to:

•  Develop product positioning and messaging that differentiates the Vectorworks product line in the global market
• Sales enablement – communicate the value proposition of the products to the sales channels and the sales tools that support the selling process of your products
• Product launch – contribute to the planning and launch of new products and releases and manage the cross-functional implementation of the plan
• Market intelligence – gather market intelligence about the industries we serve, and the products we compete against in order to feed the sales channels with the best tools possible for counter-selling.
• Contribute to the development of global marketing collateral including brochures, whitepapers, positioning papers, case studies, sales presentations and more.
• Travel up to approximately 25% subject to change based on company and customers’ needs
• Other duties as assigned