In the Product Marketing role, you will be a part of the APAC Regional Product Marketing team to bring products to market.
The role is responsible for three principal areas:
Product Marketing Plan, including framing and communicating market opportunities, propositions, product positioning, content creation and launch execution;
Go-To-Market Support for all business lines across APAC, including the development of creation of sales enablement and marketing materials;
Industry and Market Research and Analysis, Understand the competitive landscape and establish our competitive advantage through the differentiated positioning of Experian's solutions.
More specifically, this position is primarily responsible for:
Creating and owning the Product Marketing plan and Launch execution marketing calendar for the product
Understand STP, 4P and 5Cs with respect to a product and use it for market identifying opportunities to creatively position Experian's relevant capabilities for maximum success;
Clearly evaluating, articulating and communicating our product propositions across industries (e.g. financial services, telecommunications, utilities, public sector / government);
Working in collaboration with Global and Regional leaders on marketing positioning and support tools - ensuring that core messaging and materials are created that can be easily adapted to meet regional/local needs;
Creation of marketing and sales literature working with the appropriate partners and stakeholders.
The ideal candidate will be:
A strong communicator
Grounded in a technology field with the ability to quickly grasp the business-to-business market across verticals and regions .
Expert at deriving meaning and clarity from diverse sources of intelligence to understand market opportunities, position Experian capabilities into differentiated propositions, and create compelling messaging frameworks .
Adept at conveying i deas and information through slides, presentations and written materials.
An energetic and highly organized individual with 5-7 years of experience in product marketing.
Job Requirements and Qualifications
Bachelor's degree required, marketing / business degree preferred
Experience in the product marketing business-to-business market for information services, analytics services or high technology products, as is in business consulting firm.
Excellent writing skills and oral communication skills.
Solid understanding of market segmentation, strategy, planning and execution of marketing activities across a variety of channels
Detail orientation - ability to manage multiple projects at the same time
Proficient with PowerPoint, Word, and MS Excel.
Internal Number: 5689714
About Experian Singapore
eFinancialCareers is a career site specializing in financial services.