POSITION: Director of Sales and Marketing DEPARTMENT: Marketing REPORTS TO: Regional General Manager FLSA STATUS: Full-Time, Exempt
Summary SMG, the leader in privately managed public assembly facilities, has an immediate opening for the Director of Sales and Marketing at SMG Richmond. The Director of Sales and Marketing oversees the planning and implementation of a complete marketing campaign for the facility and all events including group sales, sponsorships, advertising, direct mail, promotion, and publicity. This position will also develop and implement an in-house agency to act on behalf of the facility. This position is responsible for identifying market opportunities; developing long and short-term marketing and sales strategies and development of training programs for staff with the objective of attracting conventions, meetings, and events that generate revenue for the managed venues.
Essential Duties and Responsibilities
Include the following. Other duties may be assigned.
Directs the public relations image of the facility
Establishes and maintains relationships with media, industry influencers and key community and strategic partners
Acts as a facility spokesperson and liaison with the general public
Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility in both the entertainment and meeting planner industries.
Creates and supervises marketing plans for events when required, to include all available services: group sales, public relations, media placement, direct mail, promotional development, non -profit opportunities, etc.
Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible
Develops marketing materials and procedures to have the department function effectively as an in-house agency
Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, university officials and event and booking representatives
Remains current on national trends in the industry and local market changes to best serve the facility
Maintains and increases facility signage revenues
Explores new avenues of revenue(s) for the facility including the development of events and sponsors.
Develops and maintains the facility website and all social media.
Effectively works with Executive Management Team to ensure the venue's success.
Directs, hires and trains sales and facility marketing staff
Develops a marketing plan and strategies to promote the Richmond region; develops and initiates new accounts
Handles priority sales accounts; assigns all new accounts
Prepares sales forecasts and monthly reports
Maintains statistical data pertaining to conventions and meetings held and booked, and their economic impact to the community
Oversees all facility clients to ensure highest level of customer service for all external service providers
Attends tradeshows to promote the Richmond region as a convention, meeting, and tourist destination
Prepares annual budget for department
Conducts regular sales meetings with department staff to discuss upcoming conventions, meetings, outstanding leads, and special projects
Manages all booking reports, bid presentations, and site inspections conducted by the department
Routinely reviews departmental communications, sales proposals, contracts and recommends improvements
Often works extended/irregular hours including nights, weekends and holidays
Other duties as assigned by the Regional General Manager
Directly supervises Marketing, Public Relations, Catering Sales, and Group Sales staff. The Director of Sales and Marketing carries out supervisory responsibilities in accordance with SMG's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations or related field preferred
Minimum of 5 years' experience in Marketing, Public Relations or Sales in entertainment industry or related field
Or equivalent combination of education and experience required
Exposure to and familiarity with a similar facility environment
2-3 years supervisory experience
Skills and Abilities
Excellent communication, organizational and interpersonal skills required
Ability to effectively supervise staff
Ability to prioritize multiple projects
High aptitude for figures and advanced writing skills
Professional presentation, appearance and work ethic
To perform this job successfully, an individual must have working knowledge of spreadsheet software and work processing software and be proficient in Microsoft Word, Excel and Power Point. Must be internet savvy. Adobe Creative Suite is preferred. Basic HTML is preferred. Knowledge of digital media and social network platforms is a must (Facebook, Twitter, Snapchat, Instagram, Linked In, Trip Advisor, etc.).
The Director of Sales and Marketing must be able to work irregular hours as dictated by the event schedule, including nights, weekends and holidays. The position requires working in an office and throughout Altria Theater and Dominion Energy Center. Must have the ability and willingness to travel both locally and nationally when required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to move around the facility with significant walking and stairs; to stand for long hours during events; to effectively communicate verbally. This position may require work inside or outside of the building, as needed by events.
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
SMG is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply. VEVRAA Federal Contractor
Additional Salary Information: Bonus Eligible. Auto benefits eligible.
About SMG Richmond
SMG, the world leader in venue management, manages Richmond's Altria Theater as well as Dominion Energy Center, Richmond Coliseum, ?and Bon Secours Washington Redskins Training Center.
Founded in 1977, SMG provides management services to more than 240 public assembly facilities including convention and exhibition centers, arenas, stadiums, theatres, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats.
As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome. SMG also offers food and beverage operations through its concessions and catering company SAVOR, currently serving more than 140 accounts worldwide.
Richmond’s Altria Theater is located to the west of downtown Richmond, across from ...historic Monroe Park. The City of Richmond-owned theater is nestled in the middle of the campus of Virginia Commonwealth University and it now plays host to a variety of events including Broadway productions, The Richmond Forum, concerts, comedians, children’s theater, lectures, school commencements and fashion shows.