Marketing Communications Assistant

Position Title: Marketing Communications Assistant (Non-exempt)

Reports to:  Vice President of Marketing and Business Development

The Position
The Marketing Communications Assistant will work with the Vice President of Marketing and execute day to day communications related to Public Relations and social media. Responsibilities include supporting all efforts related to media and developing social media strategies and tactics to maximize the Museum’s digital footprint. He/She will be responsible for supporting the communication of the Museum’s mission across all traditional media and social platforms to drive awareness, engagement, and visits to the Museum.

Specific job responsibilities include but are not limited to:

Public Relations (PR)

• Through research, networking and other means, continually develop and foster relationships with local and national journalists/influencers to gain coverage and create PR/social opportunities
• Expand Museum’s public profile by writing press releases and in-depth pitches tailored to individual reporter beats.
• Facilitate press coverage through the development of editorial calendars, talking points, and interviews
• Maintain communications with Media calendar coordinators to maximize event and program coverage
• Slate photographers for exhibit openings, programs, and fundraising events; (review and choose photos to be distributed for post-event press coverage; distribute to relevant publications)
• Raise visibility of Museum exhibitions, tours, educational programs, and leadership by applying for institutional awards and pitching results to local media
• With the VP of Marketing and Business Development pitch media sponsorships and gain in-kind advertising and coverage
• Report PR coverage and social media impact
• Become fluent in Meltwater, our PR measurement vehicle
• Coordinate and execute “Gather Voices” our user generated content video creation tool

 Social

• Execute social marketing at the Museum following existing social strategy. Expand use of video content and influencers to support strategy
• Maximize social exposure for Museum events and programs through the production of content including interviews, videos, blogs, streamed events, etc.
• Post Museum activity on Facebook, Instagram, and Twitter; maintain appropriate ratio between selling and informing; use boosted posts appropriately to drive additional engagement
• Create ongoing dialogue with visitors who have engaged with the Museum’s social sites. Actively listen to social media, developing strategic responses.
• Engage with influencers/celebrities to educate about the Museum’s mission and showcase Museum activity
• Stay up to date on platforms and other trends in social media. Research additional platforms (GatherVoices, CrowdRiff, etc.) and pursue digital partnerships as appropriate

Admin Duties

• Support VP of Marketing in development of Board Materials related to area of responsibility
• Provide general support of the Marketing Team and other Museum initiatives
• Report on website and PR activity