The McGaw YMCA is an open, charitable membership association. Founded in 1885, our mission is to promote growth in spirit, mind and body through programs and services that strengthen community for all people in Evanston. The McGaw YMCA areas of focus are youth development, healthy living and social responsibility.
While McGaw has all of the features of traditional YMCAs (gym, exercise and aquatic facilities), it has a number of facilities that make it unique among its counterparts nationwide, including a men’s residence. McGaw is a respected provider of programs for all youth in the community offering: a NAEYC-accredited early childhood education center and Head Start provider, a residential camp in Michigan and MetaMedia, mentoring and maker spaces for middle school youth.
Under the direction of the Chief Development, Marketing & Communications Officer (CDMCO), the Senior Director of Marketing oversees the creation and implementation of all marketing strategies for the McGaw YMCA to drive membership and program revenue. The Senior Director of Marketing builds the community’s understanding of the McGaw YMCA’s cause and impact through development and implementation of effective marketing and communications strategies. This position provides key support and expertise to the Association.
This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. This position requires an individual with a deep commitment to diversity and inclusion; access and equity.
This position will manage the marketing communications team and regularly interacts with program leaders and executive leadership across the association.
Key responsibilities include:
Leading the creation, implementation, and management of a comprehensive development, marketing, and communication strategy to advance the association’s core business, contributed and earned revenue goals, while enhancing the YMCA’s brand and position within
strategy and execution of digital and print advertising
email marketing strategies for acquisition and upselling membership and programs
managing social media channels and engagement
website – content and engagement
ongoing analysis of tactics and implementing course corrections
bi-weekly stakeholder newsletter, social media, blog and website content
Providing direction and support to assigned staff in the performance of their duties, establishing work priorities in achieving strategic and operating plan goals; prepares and manages associated budgets. Hire, train, evaluate and supervise assigned staff and volunteers. Providing training in marketing and communications. Educate, motivate and provide feedback to individuals related to best practices in marketing and communications.
Making collaboration an organizational priority. Establishing a working knowledge of programs, services and community through building relationships with the staff teams.
Bachelor’s degree in marketing, communications, public relations or related field.
Minimum of 5 to 8 years of experience working in marketing or communications demonstrated success, preferably in the nonprofit sector.
Direct experience working with social media, traditional and digital advertising, email marketing, and website media; experience in event planning is a plus.
Strong knowledge in the fields of marketing, communications, and public relations; experience in the nonprofit sector; skills in creating user-friendly, accessible, design and collateral.
Commitment to equity and demonstrated ability to communicate effectively and responsively with diverse groups of people from all social and economic segments of the community.
Strong writing, editing, proofreading, verbal, and presentation skills.
Advanced computer skills and Internet literacy required; Proficiency in Microsoft Office (Excel, Word, PowerPoint), CRM and database systems, social media, and website management; Google Apps, GetResponse, Adobe Illustrator, InDesign, Photoshop.
Experience with creating brand messaging, narrative writing, and storytelling, as well as writing annual reports or comparable marketing collateral.
Must possess an analytical approach to be used in a wide range of responsibilities, from customer development, to service adoption, to sales processes.
Demonstrated ability to successfully plan, organize, implement, document, monitor projects, meet deadlines, and respond to changing priorities and circumstances.
Ability to work and communicate with a diverse array of leaders from across the association and facilitate the collaboration of varying skill sets.
Experience developing and managing budgets, and hiring, training, developing, supervising, and appraising personnel.
Self-motivated with a positive and professional approach to management.
About McGaw YMCA
Founded in 1885, the McGaw YMCA is an open, charitable membership association. Our mission is to promote growth in spirit, mind and body through programs and services that strengthen community for all people in Evanston. The McGaw YMCA has a long history of supporting youth development, healthy living and social responsibility.
While McGaw has all of the features of traditional YMCAs (gym, exercise and aquatic facilities), it has a number of facilities that make it unique among its counterparts nationwide. These include a men’s residence, a NAEYC-accredited children’s center, and a residential camp in Michigan that welcomes more than 1,800 youth every summer.
Among its many offerings for people of all ages, McGaw is a respected provider of programs for all youth in the community. These programs promote academic readiness and success through specialized instruction, enrichment activities, tutoring and mentoring. They include Head Start, a residential camp in Michigan and MetaMedia, a digital media program and maker space for middle school youth.