Georgia Tech Athletic Association is seeking qualified applicants for the position of Associate Director of Marketing & Digital Media. This position will support the Assistant Athletic Director of Marketing & Fan Experience with day-to-day activities of the office and athletic events.
Responsibilities include: Develop and execute marketing plans, with a focus of increasing attendance and revenue Improve the in-venue experience for assigned sports. Coordinate event logistics for assigned home games and special events. Create emails & marketing automation campaigns using Adobe Campaign. Develop new ways to promote our athletic teams and the department’s mission statement, while taking advantage of emerging technology. Assist in updating and maintaining the athletics website. Use social media and analytics to increase brand awareness, improve marketing efforts, and increase sales. Collaborate with communications, ideation, ticketing, and Georgia Tech Sports. Properties on digital content.
Perform other related duties as assigned
Bachelor's degree in Marketing and/or Communications or equivalent combination of education and experience
Four to six years job related experience
Proficiency with Microsoft Office
Proficiency with Adobe Suite, including Photoshop and InDesign.
Strong attention to detail with the ability to set and meet deadlines
Ability to build working relationships among diverse groups.
Maintain a thorough knowledge of and adhere to all applicable Institute, conference and NCAA rules and regulations.
About Georgia Tech Athletics Association
Located in Atlanta, Georgia, the Georgia Institute of Technology is a leading research university committed to improving the human condition through advanced science and technology. There is no doubt that Georgia Tech stands out as a distinctively different kind of university, one that is eagerly encouraging and developing the revolutionary technologies of the 21st century. Equipped with the extremely rich resources of an outstanding student body and faculty; strong partnerships with business, industry, and government; and support from alumni and friends, Georgia Tech is designing a future of global preeminence, leadership, and service.