The National Business Officers Association (NBOA), the only national association focused exclusively on supporting independent school business officers and business operations staff, and fostering financial and operational excellence among independent PK-12 schools, is seeking a dynamic, creative and data-driven staff leader to serve as its Vice President, Membership and Marketing.
Reporting to the President and CEO and serving as a member of the association’s senior leadership team, the Vice President initiates and executes organization-wide marketing strategies encompassing NBOA programs, products and services. The Vice President serves as the primary membership officer in charge of developing and implementing member recruitment, intake, orientation and retention activities.
The Vice President has significant member and volunteer interaction and serves as a liaison to Board committees and task forces.
Essential responsibilities for this position include:
Lead centralized marketing strategy for all NBOA programs and events, products and services.
Oversee purchasing and affinity programs.
Oversee the production of all marketing materials related to the promotion of NBOA programs, products and services that communicate the value proposition to internal and external stakeholders, to include the management of all outsource service providers on behalf of the association (market research, design, production, mail services, etc.).
Lead all association member acquisition activities including the creation and execution of a year-round member recruitment strategy to achieve annual member recruitment and budgetary goals.
Track, analyze and report on recruiting efforts and success metrics on a monthly basis.
Oversee membership dues billing and renewal processes and follow-up collection efforts including conducting phone calls, developing talking points and gathering data from this effort to inform future activities.
Oversee development of the NBOA website as an indispensable member benefit and “go-to” resource for the independent school business officer community.
Oversee the membership orientation process to maximize efficiency and develop key messages and communication vehicles targeted to new members during their first and second year of membership.
Create and maintain accurate data within the association database. Build integrity reports and systems to flag and correct missing or erroneous records.
Lead and facilitate member research and data collection activities that support marketing strategies and that enable the identification of new and enhanced services for delivery by NBOA.
Create and oversee a year-round, actionable membership retention strategy focused on increasing overall participation levels of member institutions and expanding the number of individuals within a member institution that directly experience the value of NBOA membership.
Develop and facilitate an “exit interview” process for all member cancellations. Analyze data collected from this activity to inform future member recruitment and retention activities and communicate findings to help inform the association.
Oversee events logistics staff activities, including hotel event and exhibit hall, contractual obligations and signage.
Conducts advance onsite visits and site inspections for association’s annual meeting.
Manage all aspects of the NBOA awards program including serving as staff liaison to the awards selection committee, soliciting nominations, notifying nominators, coordinating award orders and distributing awards.
Oversee the development and management of shared-interest group online communities.
Provide support to the NBOA Board of Directors and Board Committees.
Carry out supervisory responsibilities for a staff team in accordance with association policies to include interviewing, training and coaching responsibilities; planning, assigning and directing work; managing and evaluating work performance against established goals; and addressing and solving problems.
Assist with the orientation of new NBOA staff.
Identify and create database queries and reports to assist staff for reporting efforts.
Provide ongoing staff training and support to optimize efficient utilization of association database.
Prepare budgets and monitor all budgeted membership and marketing functions.
Develop, implement and achieve mutually agreed annual performance goals and objectives.
Perform other duties as assigned by the President and CEO that are within the general scope of job responsibilities and that align with the association’s mission.
Key characteristics include:
Strong analytical, writing and verbal communications skills.
Ability to translate opportunities into action items and possess strategic thinking and solid relationship management skills.
Strong customer service orientation and project management skills.
Acute attention to detail.
Proficient in MS Office tools, including Word, Excel, PowerPoint and Access.
Knowledge of e-marketing tools.
Ability to manage time and many projects simultaneously, work independently and meet deadlines to achieve desired outcomes.
Genuine team enthusiasm, with the demonstrated capacity to lead and manage individuals and teams, build and maintain trust with staff, and demonstrate strong staff supervision skills.
Ability to work with flexibility and efficiency in a virtual/distributed staff team environment, interacting positively both individually and as part of a complex team effort.
Demonstrated ability to work collaboratively with stakeholders at all levels and manage those relationships appropriately and professionally, as a leader, team member and professional role model.
Experience with netFORUM preferred.
The successful Vice President, Membership and Marketing, will have:
Bachelor’s degree required; an MBA and/or CAE is preferred.
At least 10 years of experience in marketing and/or member services, preferably in an association environment.
A proven track record for successfully increasing and sustaining market penetration.
Telecommuting is allowed.
About National Business Officers Association
Founded in 1998, the National Business Officers Association is the only national membership organization focused on the needs of the independent school business office and business operations staff in the country. Its mission is to develop, deliver and promote best business practices to advance independent schools. Through its Annual Meeting, magazine and newsletter, webinars, online courses, research initiatives and websites, NBOA advances business excellence to help independent schools achieve educational excellence in the 21st century. NBOA employs 17 full-time staff and operates an annual budget of $6 million. The association is headquartered in Washington, DC, with some staff serving the association from home offices located across the country. Since 1998, NBOA has grown and expanded its membership, programs and services, currently serving over1,400 member schools in the United States, 130+ corporate members, and more than 100 schools in Canada and across the globe.