Montreat College is seeking a highly skilled communicator to join a team of dedicated marketing and communications professionals. Applicants must have a talent for writing and editing, possess versatile experience on all areas of the marketing and communications spectrum, have a passion for serving future and current students in their educational journey, and embrace principles that align with the college’s vision to be a leader in Christ-centered higher education regionally, nationally, and globally. Excellent writing skills and working knowledge of AP Style are required to write and distribute news releases and compose stories for Reflection magazine. The incumbent must have the ability to prioritize multiple projects and experience using social media to achieve marketing objectives. Occasional evening and weekend work is required to support college events.
Be prepared to hit the ground running, think strategically and creatively, show off your writing skills, and take on multiple projects.
This 12-month, full-time, exempt position reports to the Executive Director of Marketing & Communication.
Serves as the primary content writer for internal and external communication efforts of the college, including copywriting for all mediums, media relations, marketing and public relations
Duties and Responsibilities:
Ensure consistency of clear, vision-focused messaging across all college communication
Serve as lead writer and copy editor
Write content and manage creative process for a variety of publications, such as admissions materials, advancement and alumni relations pieces, the website, conference programs, and the college biannual magazine, Reflection
Create and execute PR strategy
Write press releases and website content
Write copy to promote events, such as concerts, special lectures, ribbon cuttings, etc.
Post to the college's official social media accounts ensuring the social media strategy is aligned with overall communication goals
Collect submissions and distribute two weekly newsletters for faculty and staff and students
Proofread and edit content produced by other team members and stakeholders to ensure adherence to brand standards and AP and internal style guides.
Support some central team operational needs, including budget/resource tracking and invoice management
Set up and send emails through Constant Contact
Manage 2+ student workers who write content for blogs, Reflection, and complete other MarComm tasks as needed
All other duties as assigned
Personal Attributes and Skills:
Christian faith and a commitment to the mission of the college
Capacity to think critically and to communicate in an articulate and persuasive manner
Excellent organizational skills; ability to prioritize and handle multiple projects in order to meet deadlines
Aptitude for organizing, evaluating and editing information
Excellent written and oral communication skills
Ability to work independently and manage multiple tasks simultaneously
Calm demeanor under pressure and deadlines
Close attention to detail
Team player with demonstrated interpersonal skills
Education and Experience:
Experience in writing for general audiences, using preferred media writing styles for print, web, social media outlets
Bachelor's degree in English, communications, journalism or other related field or an equivalent combination of education and experience
Experience creating imaginative and persuasive content using strong editorial and promotional writing skills
Demonstrate ability to relate complex concepts, themes, and ideas into written word in a clear, concise, and understandable language
Experience employing discretion in handling sensitive information
Skills to prioritize workload to manage multiple deadlines and assignments with high production of output
Experience working with editors and writers, graphic designers, and web editors
Interpersonal and oral communication skills to work effectively with a variety of people to set up interviews for stories, gather information from interview subjects, and integrate feedback on written work from multiple stakeholders
Experience interviewing diverse subjects with diplomacy for profile stories and verifying factual accuracy of information through basic research
Outstanding grammar, spelling, punctuation, writing, editing, and proofreading skills with ability to identify the needs for shifts in voice, message, etc., to fit a particular audience, medium, and purpose; proven record of success and ability to recognize, adopt, and adhere to brand standards, voice, and tone
Strong capacity for working both independently and collaboratively in a fast-paced and rapidly changing environment
Experience working for a higher education institution, preferably in marketing, admissions, or advancement
Experience establishing and maintaining productive working relationships with campus constituencies
Familiarity with Microsoft Office, e-mail and scheduling programs, Adobe Creative suite, Constant Contact, Hootsuite, and web content management systems
Demonstrated success with effective marketing and advertising principles and publishing practices
Experience writing web content and familiarity with search engine optimization (SEO)
Continuing studies in digital marketing or related topics
About Montreat College: Montreat College is a Christian liberal arts college accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to offer masters, bachelors, and associate degrees. The main campus is located in the Blue Ridge Mountains fifteen miles east of Asheville, North Carolina, a region recognized as one of the most attractive living environments in the United States. Satellite campuses in Asheville, Charlotte, and other sites supplement the main campus. The College is committed to Christ-centered teaching and learning, and is a member of the Council for Christian Colleges & Universities.
About Montreat College
Montreat College is a Christian liberal arts college accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to offer master's, bachelor's, and associate's degrees. The main campus is located in the Blue Ridge Mountains fifteen miles east of Asheville, North Carolina, a region recognized as one of the most attractive living environments in the United States. Satellite campuses in Asheville, Charlotte, and other sites supplement the main campus. The College is committed to Christ-centered teaching and learning, and is a member of the Council for Christian Colleges & Universities.