Reporting to the Associate Vice President, the Senior Writer, Marketing is responsible for creating engaging, impactful content across all marketing platforms. This position requires the ability to understand the complex audiences of a liberal arts college (potential students, current students, faculty, staff, parents, families, and alumni), and to create content that is effective and meaningful to these diverse audiences while maintaining brand consistency.
The Senior Writer is part of the editorial and creative strategy team within the Williams College Office of Communications. The successful candidate will demonstrate flexibility, innovation, and an interest in continued professional growth and the ability to establish strong, positive relationships with all members of the campus community.
Primary responsibilities include:
Serve as senior writer on all marketing projects and collaborate with design colleagues to create and develop engaging print and electronic materials for admission, alumni relations and fundraising, and other campus clients
In collaboration with the Editor-in-Chief and the team as a whole, ensure that marketing efforts are in harmony with the college’s narrative strategies (Williams Magazine, etc.)
Contribute to defining and realizing a consistent voice and tone for the college
Develop and maintain productive, strategic relationships with campus clients
Oversee the work of and provide guidance to student workers, freelance copywriters and, on occasion, to colleagues across the college
As part of the Communications team, contribute to an inclusive workplace environment, welcoming to and supportive of diverse people and viewpoints, and to messaging and marketing strategies that are ethical, authentic, and inviting to diverse audiences.
Bachelor’s degree or equivalent is required
A minimum of five years of writing experience with an emphasis on marketing and copywriting for print, electronic, and environmental text
A track record of engaging writing. Applicants will be asked to submit writing samples to demonstrate required skills and abilities
Ability to work in a complex institutional environment that is fast-paced, deadline-driven, and collaborative
Strong ability to communicate and present work effectively, as well as to welcome feedback and incorporate requested changes as projects evolve
Excellent verbal and written communication skills
Strong interpersonal skills and an ability to work with a variety of people
Demonstrated commitment to diversity, equity, and inclusion
Experience in higher education preferred
This is a full time, year-round, regular appointment.
For optimal consideration, submit your cover letter and resume by August 31, 2019. Review of applications will continue until the position is filled.
About Williams College
Williams College is a coeducational liberal arts institution located in the Berkshire Hills of western Massachusetts with easy access to the culturally rich cities of Albany, Boston, and New York City. The college is committed to building and supporting a diverse population of approximately 2000 students, and to fostering an inclusive faculty, staff, and curriculum. Williams has built its reputation on outstanding teaching and scholarship and on the academic excellence of its students.