A role on the Marketing Guest Insights (MGI) team means being a champion for our current and future guests, and inspiring the organization to act in their best interest. Here, you’ll lead the consumer research that helps Target Marketing and Merchandising seize our most valuable and important opportunities. You’ll distill relevant information into insights and implications that answer the ever-critical question: “So what?” Your influence will help spark original ideas and actionable strategies for our enterprise partners including Marketing, Merchants, Stores, Digital and others.
As a Sr Insights Manager you will consult, influence and guide partners to make guest-centric decisions and develop guest-centric, breakthrough strategies to address changing trends, consumer and business needs. You will lead a variety of complex qualitative and quantitative insights projects in partnership with outside research agencies and internal partners, including: scoping and recommending the optimal research and interpretation design to diagnose and address the strategic problem; collaborating with agency partners to leverage a full range of insight generating tools, synthesize various data resources and translate insights into actionable directions to guide strategy development/strategic implications with partners; co-creating with internal and external partners throughout the process to maximize project outcomes; communicating compelling stories and insights in a clear and engaging way; leading the design and execution of experiential learning sessions that inspire partners to act, and managing the overall project timeline, budget/forecast and agency billing.
Bachelor’s or Master’s degree
Five to eight years of market and/or design research experience
Strong quantitative research experience (agency-side preferred)
Excellent analytical, decision-making, project management, and communication skills
Strong conceptual skills and the ability to translate concepts into consumer research methodologies and tools
Ability to assimilate information quickly and accurately with a track record of success in dealing effectively with complex projects
Ability to synthesize and clearly communicate highly complex findings to focus on the critical issues and actionable opportunities
Embraces change and is comfortable with ambiguity
About Target Corporation
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,800 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit ABullseyeView.com or follow @TargetNews on Twitter.