Strictly for the racing trade, PRI connects manufacturers of racing products and technology with the all-important distribution pipeline of racing retailers, race engine builders, race car builders and warehouse distributors, in addition to thousands of professional race teams.
Published monthly, Performance Racing Industry (PRI) Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has been a key source of industry trends and information, as well as merchandising ideas, new products, business strategies and much more. It is the industry’s most influential and closely read publication, with issues ranging from 120 and 400 pages.
The Performance Racing Industry Trade Show serves tens of thousands of racing industry professionals from all 50 states and 70 countries. The Show features more than 1,100 companies exhibiting in 3,400 booths throughout the Indiana Convention Center. Thousands of new race products, services, machinery, simulation & testing technologies, and trailer exhibits are on display each year, making PRI the world's largest and most important gathering of motorsports professionals.
Acquired by the Specialty Equipment Market Association (SEMA) in 2012, PRI continues to thrive as the premier business-to-business marketplace for the hardcore racing industry.
This is an exciting time to be working at SEMA! Our mission is to help our members’ businesses succeed and prosper. How do we accomplish this? By working as a team and being passionate about what we do! We empower our employees to be experts in their job functions and allow them to share their knowledge. We cooperate and collaborate to gain input from all players to achieve our goals. We encourage innovative ideas and provide manageable workloads that afford a healthy balance between work and home.
We are looking for a highly motivated and driven individual to join our marketing team.
Manage the branding and voice of PRI’s Trade Show, Magazine, Website, Social Media and Sales promotions.Direct development and implementation of all PRI marketing strategies, promotional messaging via print (direct mail, brochures, promotional materials and advertising) and digital (email, website, social media, digital advertising, etc.) channels.
Develop annual strategic marketing plans to support PRI’s relevant strategic and departmental goals.
Oversee all of PRI’s marketing efforts in a timely, cost-effective manner, from concept to completion.
Facilitate successful sales results through the promotion of PRI’s selling efforts –including PRI exhibit, sponsorship, magazine advertising, website and e-newsletter advertising sales.
Initiate effective promotions to build PRI Magazine readership.
Provide annual marketing schedule and hold regular meetings with stakeholders as part of leading team marketing efforts.
Create and manage an annual operating budget for marketing related projects and provide regular performance reports, including cost/benefit analysis, to management.
Manage oversight of PRI relationship and shared expertise between PRI and SEMA Marketing with respect to ExactTarget, Production Management, Exhibitor/Attendee eblasts, and Social Media.
Evaluate the effectiveness of ongoing marketing programs.Benchmark, evaluate, and develop/adjust programs meet strategic and departmental goals.
Attend and participate in PRI sponsored and other external activities, events and functions as required.
When directed by management, perform other assignments and duties as required.
Reports to Senior Vice President of Operations
Manage Marketing Assistant and Database Coordinator.
Collaborate with PRI department heads and Diamond Bar marketing and data analytics team regarding shared project goals, schedules, content, budget and logistics.
Interface with Art Director, PRI Department Heads, Job Initiator, Editor, Sales Reps, PRI vendors and SEMA executive staff.
5+ years of management level Marketing experience
A Bachelor’s degree or equivalent experience in Marketing or Public Relations
Experience in dealing with companies in the racing and performance environment is a plus
Creative ability and expertise in all phases of writing, editing and proofing and an understanding of printing processes
Knowledge of simple accounting for budget purposes and tax laws concerning printing and other marketing issues
Strong oral and written communication, organizational, managerial, and office software skills (Word, Excel, PowerPoint)
Knowledge of the automotive aftermarket and an understanding of marketing data as it applies to the aftermarket industry
Ability to communicate with all levels in the organization
Ability to work in a collaborative environment.
About Performance Racing Industry
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. Visit SEMAShow.com for more information.