Rockwell Automation is doing things never before possible. We help the world work better and people work smarter. And we're looking for bright minds to make that happen -- the makers, the forward thinkers, the problem solvers. That's where you come in.
We are looking for a passionate, growth-oriented and insight-driven marketing leader capable of overseeing the global commercial, industry marketing and digital customer experience for our entire portfolio at Rockwell Automation.
You will be responsible for building and developing a high-performing team capable of developing a greater strategic understanding of our customers and markets as the business moves from a product-focused sales strategy to a solutions-oriented one. You will reimagine and transform what we do in marketing to truly pull our customers in through a wide range of marketing efforts.
The role reports to the Senior Vice President of Global Sales & Marketing and is located in Milwaukee, WI.
What you'll do:
Define and articulate strategies and what our key capabilities are by industry for our partners, customers and prospects.
Leverage the business strategic review process to lead and orchestrate the company industry strategy with internal stakeholders, external sources and customers.
Conduct business intelligence activities, including: market intelligence and segmentation, customer insights, VOC, competitive intelligence and customer advisor board management.
Determine industry marketing programs, including: developing thought leadership, messaging, demand creation strategies, and sales enablement and customer-focused content to drive sales growth.
Develop solutions focused on business value analysis and quantification, gap analysis and input to influence future capability development.
Manage and oversee the annual operating and commercial plans.
Advance the brand architecture and messaging for our company.
Target management and executive personas and influencers to build awareness and credibility for our brands.
Provide marketing leadership and support for all M&A activities.
Create a customer-centric orientation of the marketing organization.
Develop future-ready marketing acumen and skills and talent.
Identify and monitor necessary KPIs that help measure the impact of the team in support of key strategic goals and initiatives and report results to senior level management.
EOE, M/F/Disabled, Vet
Internal Number: 2628680
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.