Description of the Business Line or Department Lyxor Asset Management is a wholly owned subsidiary of the Societe Generale Group represented in the UK by Lyxor Asset Management UK LLP, that is authorised and regulated by the FCA. With €140 billion of assets under management and advisory, Lyxor develops innovative investment solutions to answer long term challenges of asset management. Within Private Wealth Investments (PWI) department, the Marketing team's mission is to promote investment solutions and funds for retail investors; these investment solutions and funds being marketed and sold through the SG Private Banking (SGPB) distribution channels. Summary of the key purposes of the role 1. Help drive the marketing strategy and execution of local marketing plans in the region
Work with Head of Channel and Head of Marketing to define, develop and deliver the marketing strategy for Lyxor ETF in the country
Manage budget and relationships with external suppliers including media buying, design and event agencies. 2. Deploy central content effectively, devise local content strategy - Translate, adapt and socialise/deploy central content marketing initiatives locally - including weekly e-mails & tactical push e-mails - Supervise and ensure delivery of content for local markets at appropriate time - co-ordinated with other markets across Europe - Initiate suitable local content deliverables - Develop local client communications through emails, local content, blogs, web when appropriate - keeping central calendar in mind at all times - Manage external local writers when needed 3. Help devise and implement advertising strategy - Work with Head of Channel and media buying agencies to define relevant media schedule in order to maximise visibility with key target clients - Innovate and find new ways to enhance display - Deliver creatives / content for local markets with the support of a design agency - Run permanent advertising via LinkedIn Summary of responsibilities 4. Build and implement event strategy to attract new clients and service those we have already
Select local 3rd party event sponsorships and negotiate packages
Work with Head of Channel to design high quality local client events - keeping central plans in mind at all times
Report on events success 5. Co-lead press coverage
Work with Head of Channel, central Communications team and local media agencies to develop strategy for region and animate PR throughout the year
Feed ideas and topics to local agencies - ideally following central calendar
Use appropriate Lyxor spokespeople
Attend calls between journalists and spokespersons
Drive press events in partnership with Coms 6. Bring more people into our world
Grow and nurture web traffic
Maintain local websites and deploy new campaigns at the right time
Update website via an internal CMS platform
Deliver reporting in partnership with Digital team
Provide content for Google PPC and monitor content ensuring it's updated and reflective of our key push
Contribute to developing automation digital strategy and implement it locally
Contribute to development of lead generation and client acquisition strategies in partnership with Digital
Level of Autonomy and Authority Florence has a senior role with a good level of autonomy.
All our positions are open to people with disabilities
Competencies Structuring skills -Good knowledge of Wealth management and asset management environment -Technical skills on financial instruments and portfolio management techniques - Business driven approach -Stakeholders management skills -Project management skills -Innovation and creativity skills -Able to work in economy -Good skills in writing and oral presentation -Fluent in English and French
Why Join Us
If you feel you have the required experience and qualifications, then please apply to the SG Resourcing Team, and we will manage your application. At Societe Generale, we believe our people are our strength and are core to the success of our business. As such, we search for, recruit and appoint the best available person on the basis of aptitude and ability, regardless of sex, marital or civil partnership status, race, colour, nationality, ethnic or national origins, pregnancy, disability, age, sexual orientation, religion, belief or gender reassignment
Business Insight People join for the impact they can have on us. They stay for the impact we have on them. A flatter structure offers visibility and exposure beyond that of our competitors, so you know our names, and we know yours. It's personable, human, and inspires success through passion. By encouraging open mindedness and a willingness to share ideas, we have adapted to market changes and thrived through innovation. Bringing words like "hard work" and "dedication" together with "community" and "respect" has enabled us to work collaboratively and build our future together. We call this Team Spirit and it's what makes us different. It's what makes you different.
Job code: 19000L4V Business unit: SG CIB Starting date: Immediate Date of publication: 17/07/2019
Internal Number: 6198230
About SOCIETE GENERALE
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