Marketing Director
4977BR
COS Dean's Office
College of Science
Professional Area:
Employment Category: Fulltime
Staff Job Function: Wage Band: 120A
Department/College Description
The College of Science has 797 undergraduate students, 244 graduate students and 191 faculty members. It delivers the required scientific and mathematical education for most of the programs offered at RIT. The College of Science houses four of RITs eight Ph.D. programs color science, astrophysical sciences and technology, mathematical modeling and imaging science.
The College of Science offers undergraduate and graduate programs in the Chester F. Carlson Center for Imaging Science, Thomas H. Gosnell School of Life Sciences, the School of Chemistry and Materials Science, the School of Mathematical Sciences, the School of Physics and Astronomy, and the Integrated Sciences Academy. It also offers many research opportunities and programs and houses a number of research centers and laboratories that are conducting world-renowned research. In addition to its degree programs, the College delivers the required scientific and mathematical underpinnings for most of the programs offered at RIT.
Detailed Job Description
Reporting to the COS Associate Dean for Academic Affairs and to the Associate Vice President for Marketing Strategy and Creative Services, the College of Science (COS) Marketing Director is responsible for:
Lead the planning and execution of marketing programs and existing services from start to finish
Conceptualize and execute on multi-channel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging across all traditional and non-traditional channels.
Planning, organizing, creating and executing marketing activities and programs to achieve strategic goals set by the College leadership.
Consults and collaborates with the COS, the Division of Enrollment Management, and the Division of Marketing and Communications (M&C) to lead the development and implementation of a strategic, comprehensive, and integrated marketing and communication plan that targets key constituents of the College.
Manage all aspects of marketing (and communications) for the college by leveraging M&C's marketing intelligence, brand know-how, and other services provided by the Division.
Manage the brand integrity within the college by getting everyone to adopt a consistent and compelling message, look, and feel.
Build and manage long-term relationships among COS faculty, staff, and alumni; provide consultation; gather requirements; assemble, compare, and recommend marketing communication strategies that meet budgetary and time constraintsall while considering communication objectives, university brand, and strategic goals.
Support of programmatic and enrollment growth efforts by planning and deploying publications, advertising, and digital and analog promotion activities and elevating the visibility to external and internal audiences.
Effective leader, providing guidance to the Web and Social Media Specialist on content strategy and demonstrate quantifiable success in the digital landscape.
Maintain a strong knowledge of competitive academic, research, and outreach programs and their offerings with a goal to increase the effectiveness of the college's outreach.
Support programmatic and enrollment growth efforts by planning and deploying publications, advertising, and digital and analog promotion activities and elevating the visibility of the COS academic, research, and outreach programs to external and internal audiences.
Manage a marketing budget and prioritize spending as necessary.
Use data-driven understanding for planning and executing integrated marketing communication activities.
Make strategic recommendations and provide ongoing effectiveness reports to the College and Marketing groups.
Handle other duties as assigned.
Required Minimum Qualifications
Education:
Bachelors Degree in Marketing or related field
Experience - A minimum of 5-7 years of relevant professional experience in marketing and communications required.
- Previous experience in higher education marketing and/or science communication preferred.
Skills- Must be proactive
- Must be creative and innovative.
- Must have excellent communication skills including interpersonal, presentation, and listening skills.
- Must have demonstrable problem-solving skills.
- Must be able to interpret data and synthesize trends.
- Must have a proven ability to work with a variety of constituents and stakeholders to achieve goals.
- Ability to work effectively independently and as a contributor to team efforts.
- Willingness and ability to learn and understand the academic, research, and outreach programs of the College of Science
- Skilled at organizing projects, handling multiple tasks simultaneously, meeting deadlines. Demonstrated success in digital and traditional media.
- Commitment to quality productions.
- Maintain a customer-service attitude.
- Continually stay up-to-date with skills and knowledge relative to the position.
Preferred:
Masters Degree/MBA preferred.
Preferred Qualifications
Required Application Documents
Cover Letter, Curriculum Vitae or Resume, Writing Samples
How to Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
The direct link to this posting can be found here: https://sjobs.brassring.com/
Additional Details
The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources.RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities.RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, and you wish to discuss potential accommodations related to your application for employment at RIT, please contact the Human Resources office at 585-475-2424 or email your request to Careers@rit.edu.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the Great Colleges to Work For. RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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