Leatherman Tool Group, Inc. is seeking an Experiential Marketing Manager for our world headquarters located in Portland, Oregon. Leatherman is the world leader in the design and manufacturer of innovative, high quality, compact, multi-purpose tools. We employ over 500 Team Members in our 90,000 square feet facility. Visit our website at: www.leatherman.com
The successful candidate for our Experiential Marketing Manager will develop and execute trade strategies, field activation and experiential marketing plans, both Trade and Consumer facing, based on target segmentation and business building objectives to support and grow the brand. This individual ideates, implements, oversees, measures and analyzes trade marketing, field activation and experiential marketing strategy, processes, content, calendar and promotional plans, campaigns and budget optimization.
Manage experiential marketing (trade and consumer) in alignment with identified targeted consumer segmentation strategies and guidelines to ensure appropriate audiences are being reached.
Create, refine and continuously evaluate marketing activation strategy to optimize the brand and meet its targets.
Ideate, plan, execute and report ROI on all trade marketing, field activation and experiential marketing activations.
Negotiate and manage all trade show, event contracts and consumer facing event sponsorships and retail events.
Manage remote field marketing team members and agencies, ensuring communication and continuity of strategy and execution of all field marketing activities.
Design and implement career development goals and opportunities for trade marketing, field marketing team to create a ready pool of internal candidates for future roles in Sales, Marketing, Product and other departments within the company.
Identify programmatic goals and work with individual contributors to create supporting goals.
Support Trade Marketing Manager goal execution and completion.
Support Field Supervisors oversight of goal execution and completion.
Collaborate with the Digital/Social Managers to synchronize experiential activities with other functional marketing roles to coordinate programming that creates engaging and relevant content across the brand experience.
Educate, inform, communicate and collaborate with key internal stakeholders (across all functional departments and teams).
Define and drive progress of critical KPI’s and measures of brand awareness related to experiential marketing programs(trade and consumer focused).
Manage and assist in the development of wholesale retail partnerships.
Manage trade marketing, field activation and experiential marketing budgets, inventories, and logistics through teams.
Research, analyze and share competitive field activation and experiential marketing insights and activity from spending time in the field.
Represent the brand at relevant consumer and industry events.
Work cross-functionally with the creative, brand, sales, and product teams for event branding and product messaging.
Set clear goals and KPIs for all of your direct reports.
Delegate tasks and set project deadlines.
Oversee day-to-day team(s) operation and performance.
Monitor and communicate with team about their performance through 1:1s and regular performance evaluations.
Create a health and motivating work environment and atmosphere.
Discover training needs and provide coaching.
Listen to team members’ feedback and resolve any issues or conflicts.
Plan and organize team building activities.
Action Oriented – Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Builds effective teams – Build strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Collaborates – Build partnerships and work collaboratively with others to meet shared objectives.
Communicates effectively – Develop and deliver a variety of communications that convey a clear understanding of the unique needs of different audiences.
Decision quality – Make good and timely decisions that keep the organization moving forward.
Directs work – Provide direction, delegate, and remove obstacles to get work done.
Ensures accountability – Hold self and others accountable to meet commitments.
Instills trust – Gain the confidence and trust of others through honesty, integrity, and authenticity.
Resourcefulness – Secure and deploy resources effectively and efficiently.
Situational adaptability – Adapt approach and demeanor in real time to match the shifting demands of different situations.
Experience and Education:
Bachelor’s degree in Marketing or related field preferred.
At least 5 years’ experience as Field Service Rep or Manager.
Experience with retail merchandising and product trainings.
Proficient with MS Office, including Word and Excel.
About Leatherman Tool Group, Inc.
Out here in Oregon, we are used to getting things done you could call it our pioneering spirit. It's why Leatherman Tool Group is proud to support U.S. workers who, just like our founder Tim Leatherman, are dedicated to the quality craftsmanship that goes into each of our original American multi-tools.
After spending his childhood in Oregon, Tim Leatherman stayed local and received his BS in Mechanical Engineering from Oregon State University. A low-budget, post-college trip abroad, which included many fix-it situations, convinced Tim of the need for a pliers based multi-purpose tool.
Once back home in the states, Tim set to work developing his idea. On July 5, 1983 Leatherman Tool Group, Inc. was officially incorporated based on a few simple principles: manufacture quality products that deliver excellent value to the consumer while providing good, living-wage jobs to the local workforce. More than thirty years later we are still going strong in the U.S., in our home town of Portland, Oregon.
Every multi-tool and knife we make is crafted by one of the 600 Oregonians who call Leatherman a great place to work, and we stand behind our products with a no-questions-asked 25 y...ear warranty. When asked about the company's devotion to quality, Tim always replies, it has to be perfect; my name is on every tool.
We are proud to live and work in the USA and it shows in every original multi-tool and knife we make. Leatherman. Leave nothing undone.