Director of Communication and Marketing University of Minnesota Rochester
As this innovative campus enters its second decade, the University of Minnesota Rochester is seeking a visionary marketing and communications leader for an exceptional opportunity to drive our next decade of accelerated growth in enrollment and influence. Reporting directly to the chancellor and working closely with other UMN Rochester leaders and University of Minnesota System colleagues, the Director will be responsible for recruitment and reputational marketing as well as communication with multiple constituent groups to include prospective and current students; prospective and current parents and families; alumni; faculty and staff; benefactors, including individuals and industry partners; diverse community leaders and supporters; local and national media; higher education innovators; and elected officials. Such work will require intentional collaboration with highly varied internal and external stakeholders.
The Director’s goal is to enhance the reputation and distinctive brand identity of UMN Rochester in the national and regional marketplace, work collaboratively with others to increase the opportunities for recruitment and philanthropic support, and promote UMN Rochester’s unique evidence-based educational model as a demonstration case for higher education. Additionally, the Director shall continue to support programming towards accessibility and inclusivity in the community (https://accessibility.umn.edu/).
The campus seeks a leader who is highly collaborative, providing strategic consultation to the chancellor and working closely with System colleagues including the Alumni Association, the Foundation, and University Relations. Internally, this leader and their team will work closely with the director of admissions; the director of development and alumni relations; and the senior advisor for strategic partnerships. Other important internal collaborative work with the assistant vice chancellor for student success, engagement and equity; the vice chancellor for academic affairs and innovation; the vice chancellor for finance and campus resources; and faculty leadership will also be vital. And, in the community, this leader is expected to serve as a visible representation of the campus vision and values, in concert with the chancellor and aligned with the long-range strategic vision and mission of the University of Minnesota.
Given the growth and momentum of this young campus, the portfolio of this leader is broad and will be well served by the following: technological savvy focused on recruitment marketing to a diverse youth culture into the next decade, creativity and “out-of-the-box” thinking, initiative, emotional intelligence, optimism, interpersonal communication competence, and a demonstrated commitment to inclusion and innovation.
Purpose of the position To creatively drive the success of the campus growth plan, including identified increases in enrollment and philanthropy as well as amplification of reputation; to provide strategic, operational leadership to the communication and marketing team; and to advance UMN Rochester’s national, state, and regional visibility using data and a broad spectrum of media, including new media technologies. This is a working leader position reporting to the chancellor, managing 3-5 direct reports, and collaborating on a daily basis with other key leaders and units.
Job duties Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment, reputation, and philanthropy. —70%
Champion the UMN Rochester brand, serving as primary brand ambassador.
Manage the activities of diverse communication functions, which include planning, coordinating, administering, and evaluating programs, projects, processes, policies, systems, and standards; determining strategic and ongoing work priorities; and allocating financial and human resources.
In collaboration with others in the department, with the director of admissions, and with other campus leaders including faculty, assess and refresh marketing materials to drive success with established enrollment growth goals. Bring expertise to inform recruitment marketing materials relevant to a diverse youth culture. Evaluate effectiveness with regular reports to the chancellor and other campus leaders.
Create and strategically execute a plan to increase UMN Rochester’s public profile, visibility, and brand–recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.
Stimulate and coordinate media interest in the University through press releases, media request responses, and targeted media contacts.
Provide editorial direction and supervise the design, production, and distribution of all UMN Rochester’s marketing and communication publications and printed material working in close collaboration with relevant colleagues. Oversee and ensure editing for the highest level of professionalism in all written communication that represents the campus.
Serve as the campus media relations contact generally and in emergency and crisis situations. Be on call 24/7 to communicate necessary information to the Rochester campus. Collaborate during emergency situations with UMN System officials as needed.
Oversee UMN Rochester’s digital marketing efforts including website design, brand alignment, maintenance, and efficacy.
Drive work with the communication and marketing team, student activities staff, and all relevant others to establish and maintain an up-to-date campus events calendar, using the website homepage and social media to promote UMN Rochester’s vibrant campus life integrated in the downtown Rochester community.
Ensure stories featuring students, alumni, faculty, and staff are routinely shared internally and externally.
Facilitate and oversee market research—working with outside vendors as needed.
Oversee the creative development process, including video production—working with outside vendors as needed.
Provide expertise and advice to campus leadership regarding internal and external public relations matters.
Ensure communication industry best practices are followed and monitor campus communication for internal/external response and/or legal concerns.
Provide leadership to the Communication and Marketing team—20%
Create annual budget priorities in collaboration with the chancellor and other key leaders including the director of admissions. Plan and monitor expenditures, providing quarterly budget reports in conjunction with effectiveness reports.
Set priorities and goals for the Communication and Marketing team.
Ensure efficient and clear project management and workflow processes for the Communication and Marketing team, creating broadly shared expectations for customer service to internal campus constituents.
Make hiring, evaluation, and other management decisions for the unit within a diverse and inclusive campus.
Lead team to actively participate in campus life, to ensure deep awareness of the UMN Rochester story as it continues to evolve.
Make evidence-based decisions regarding financial and human resources; identify and utilize performance metrics and ROI criteria aligned with the strategic aims.
Work with colleagues across the University of Minnesota System to advance the system-wide communication and enrollment management strategies.
Represent UMN Rochester through participation in regular meetings of system-wide communicators (remotely or in person).
Collaborate with system-wide colleagues on special projects and/or high-level media relations activities and issues of a sensitive nature.
Utilize System expertise as appropriate, including but not limited to colleagues in University Relations, the Alumni Association, the Office of institutional Technology, Disability Resource Center, and the UMN Foundation.
MA/MS/MBA degree with an emphasis in communication, marketing, journalism or a related field and four years of professional communication, marketing, journalism or related experience, or
BA/BS degree with an emphasis in communication, marketing, journalism or a related field and at least six years of professional communication, marketing, journalism or related experience, or
BA/BS degree in any field of study and at least eight years of professional communication, marketing, journalism or related experience.
In addition, the campus prefers a candidate that demonstrates the following characteristics:
Authentic enthusiasm for UMN Rochester’s distinctive vision.
Excellent written and oral communication skills.
Advanced experience in public relations, marketing, or communications capacity.
Proven experience working with social media, Google Analytics, Search Engine Optimization (SEO), web accessibility best practices, web content management, and web application testing.
Demonstrated appetite for innovation and eagerness to continue to learn as new media options emerge.
Professionalism appropriate to represent the campus with internal and external audiences, including major industry partners.
Experience working in highly collaborative environments requiring interpersonal communication competence, initiative, listening, and emotional intelligence.
Demonstrated value for the persuasive power of story.
Demonstrated understanding of the higher education environment, and UMN Rochester’s uniqueness from traditional campuses.
Demonstrated commitment to UMN Rochester’s grounding values of diversity and inclusion, respect, community, human potential, and evidence-based decision making.
Key Competencies for UMN Rochester Leaders:
Find joy and purpose in serving a campus focused on student success.
Model respect for all.
Have a visible and positive presence.
Excel at collaborative project management.
Generate and implement evidence-based solutions.
Think strategically and work collaboratively.
Listen well and build trusting relationships.
Operate with integrity.
Internal Number: 334988
About University of Minnesota, Rochester
The University of Minnesota Rochester is located in University Square, one block away from the Mayo Clinic, seven miles south of IBM, and just 75 miles south of the Twin Cities metropolitan area. As a student on the UMR campus in downtown Rochester, you will be at the heart of one of the world?s top medical centers and at the center of an internationally known research community.