The Marketing & Communications Manager is a versatile and responsive professional who will help promote AGA products and services. This role will develop and deliver high-quality marketing and communication content; be responsible for executing email, social media and public relations campaigns; and will assist in designing creative assets. The Marketing & Communications Manager will also be responsible for maintaining brand identity and upholding quality standards.
Primary Duties Include
Create content for newsletters, social media, conference materials, marketing collateral, email communications, website and other AGA materials
Develop Topics newsletter (write and/or solicit copy, and manage advertising) and distribute via email service provider (Informz) to membership
Draft copy for marketing collateral and promotional emails; provide ideas for messaging and concepts; and initiate and/or implement campaigns
Use content management system (Kentico) to evaluate and streamline copy on AGA website; provide quality assurance and improve user experience and search engine optimization
Utilize multiple forms of media to highlight significant achievements of government financial managers to enhance the public’s perception of government financial management and communicate the value of public service.
Design and execute social media campaigns to promote the profession and support AGA’s marketing initiatives; monitor social media channels for issues and/or breaking news. Develop and maintain calendar for standard and promoted/paid content
Generate and distribute press releases; represent AGA at events and with media; maintain media relationships
Monitors media mentions of AGA, GFM and influencers for situational awareness and response
Responds to requests for information and assistance from the media
Analyze the success of digital communications, including email, web, and social media – provide regular analytic reports
Design and create social media and other graphic assets
Work collaboratively with staff/departments to effectively promote AGA
Contribute to organization-wide marketing/communications schedule
Candidates must be comfortable in a fast-paced environment, collaborating with other staff members, and working with volunteers and subject matter experts. Proven experience writing compelling copy for a variety of mediums, including newsletters, web content, promotional emails, and social media posts. Hands-on experience in web and graphic design.
Bachelor’s degree in Marketing, Communications, Public Relations or a related degree
4-5 years of related experience; preferably in an association
Self-starter, highly organized project manager, able to balance multiple projects while maintaining attention to detail and a focus on delivery
Demonstrated ability to meet multiple deadlines and prioritize projects
Excellent written, verbal and presentation skills
Strong ability to manage for accuracy, style, design and adherence to brand standards
Proficient with Adobe CC, including Illustrator, InDesign, and Photoshop
Knowledge of AP Style and how to use it effectively
Experience with social media platforms in a professional setting (Facebook, Twitter, LinkedIn, Instagram, YouTube) and web measurement and social management tools
Experience working with an email marketing platform (Informz or similar)
Experience working with a web CMS (Kentico)
Experience with media monitoring and distribution platforms
Experience with basic video editing platforms (YouTube, iMovie)
Proficiency with G Suite tools (Google Docs, Google Alerts, Google Forms)
About Association of Government Accountants
AGA, headquartered in Alexandria, Virginia, is a professional association that is comprised of financial management professionals from federal, state and local governments, as well as private sector, academia and not for profit organizations. AGA’s 14,500 members are organized in 91 chapters across the U.S., Mexico, and Guam. AGA fosters learning, certification, leadership and collaboration for professionals and stakeholders committed to advancing government accountability.
Friendly, fast-paced office environment in the heart of beautiful Del Ray, Alexandria - free parking! Flexible hours! Great benefits!