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The Michael G. Foster School of Business currently has an outstanding opportunity for a Marketing, Communications, and Program Manager.
This position will have substantial responsibility for the development, direction and implementation of marketing and communications strategies as well as community and faculty program management at the Global Business Center (GBC). The goal is to increase overall visibility of, support for, and engagement with the GBC through a variety of channels. In addition, this position will lead the faculty and community initiatives funded by the Center's federal grant. These initiatives currently include programs for 1) Regional businesses (export workshops, global business lectures, and networking), 2) Faculty (globally-focused curriculum development, research and business language grants; workshops; Northwest International Business Educators Network; AIB West), and 3) Regional higher education institutions including partnerships with community colleges and Minority Serving Institutions. Finally, this position will have primary responsibility for alumni and community engagement with the GBC.
Marketing and Communications: (50%)
Work with the GBC team to create an annual marketing/communications plan that includes all of our student, faculty and community programs.
Coordinate the GBC team members individual efforts in conjunction with the annual plan
Prepare and edit written content for internal and external communications (social media, brochures, flyers, e-newsletter)
With the Foster School website team, manage the GBC's website (add pages as needed, create and update written and visual content) and advocate for global content across the Foster School's website.
Develop story ideas, interview alumni, students and faculty to produce high-quality profiles and stories for publication and for the web.
Gather information on national trends in global business and global business education and develop/recommend events/speakers focused on these trends.
Design and produce print and video marketing materials using software like Adobe CS6 (InDesign, Illustrator, Photoshop) and Microsoft Publisher. Hire and work with freelance designers, photographers and videographers as needed.
Manage and create content for all GBC social media accounts; develop strategies for social media outreach and growth on multiple platforms
Pitch stories to local media; work with other departments on campus to develop stories for on- and off-campus media; respond to media inquiries
Follow local and national global business news
Create and maintain annual marketing budget
Create reports and make presentations as needed to the GBC team, advisory boards, Foster School leadership and other institutions
Program Management: (25%)
Create and lead programs designed to meet the global business education goals of faculty, students and community members
Manage Foster School Faculty Fellows program by recruiting new fellows, supporting/encouraging current fellows, and tracking/showcasing globally-focused research and teaching.
Manage Northwest International Business Educators Network (NIBEN) including annual request for proposal and grant award process/tracking; maintaining and updating network database/listserv; marketing global business faculty development programs; determining and implementing additional network services
Support the growth of global business education resources and opportunities at community colleges and minority-serving institutions regionally and nationally
Analyze gaps in existing global business education programs. Create and implement strategies to address gaps
Track success, outcomes and data for grant reporting purposes
Partner with other organizations when mutually beneficial such as the Jackson School of Int'l Studies, the World Affairs Council, the Washington Council on International Trade
Design, market, deliver and evaluate programs
Leverage the Global Business Center advisory boards in achieving success
Develop program timelines, budgets, and objectives and manage to them
Coordinate additional faculty/staff/student involvement as needed to accomplish objectives
Community/Alumni Engagement: (20%)
Develop annual strategy, objectives, and plans with on and off-campus partners as needed
Recruit and engage community members and alumni with existing programming such as judging and coaching in global case competitions.
Continue to expand GBC's community network to include stakeholders with diverse experiences and backgrounds
Create and manage annual community/alumni engagement budget
Steward donors and partners to ensure ongoing success of the Center
Manage a minimum of 3-4 events annually, including logistics, room reservations, catering, and program development
Develop database of desired keynote speakers, ensuring diversity of voices are represented
Respond to inquiries regarding partnership opportunities
Market events to business school students, faculty and other constituents
Assess success in achieving objectives
Partner with other GBC team members in leveraging the programs they manage for community engagement purposes
Develop and implement strategy for engaging foreign national alumni and globally-focused U.S. alumni in partnership with Foster School alumni relations
Track alumni engagement
Support development and expansion of overseas alumni groups
Provide opportunities for globally-focused alumni and community members to be engaged with the school and with meeting current student/school needs
Attend alumni network events as GBC representative
Partner with Assistant Directors of the MBA and undergraduate global programs in converting globally-active students to globally-engaged alumni, and leveraging the programs they manage for alumni engagement purposes
Provide general Global Business Center support: (5%)
Support major Global Business Center team events/projects including study abroad, global competitions and grant proposals
Supervise student assistants in delivering position objectives
Maintain excellent and detailed records, including program participation
Develop and implement program evaluations and act on results
Potential for international travel of 10-30 days supporting student programs
Other duties as assigned:
Minimum Requirements: Bachelor's degree in international relations, business, communications or similar plus a minimum of 4-years experience in marketing/communications, program/project management in a business or nonprofit organization. Demonstrated experience with growing diverse constituent relationships and building a brand or reputation. Excellent written and verbal communication skills and presentation/public speaking skills. Significant professional social media and event management experience. Ability to be an effective member of a team while independently managing projects and responsibilities with minimal supervision. Working knowledge of InDesign, Illustrator and PhotoShop. Proficiency in MS Outlook, Word, Excel and Powerpoint.
Desired: Demonstrated ability to work with diverse populations/customers including faculty, students, business community members, community colleges, minority-serving institutions and local organizations. Regional economic development experience within a global context. Experience working with people from different cultures, overseas study/living/work experience. Educational institution/university/fundraising work experience a plus.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
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