The ASHG Senior Manager, Marketing & Member Communications leads and implements Society efforts to market its high-value programs and assists with Society efforts to communicate with its field- and public-facing audiences. Promotes the value of ASHG programming for human genetics and genomics researchers and other members of the scientific community (including ASHG’s Annual Meeting, membership, journals, digital programs, advocacy, career development, and related programs) and the value of being a part of the community. Organizationally, he/she works cooperatively with a strong and collaborative team and other departments.
Marketing: Using all appropriate channels (social media, blogs, email, web, newsletters, print, multimedia, exhibiting, etc.), manages efforts to:
Develop and implement campaigns to reinforce ASHG’s value to the community, as well as helping membership develop and execute member onboarding programs. Works with Senior Director to engage ASHG staff and external consultants selectively on such efforts.
Markets attendance at the Annual Meeting and membership in the Society, as well as supporting marketing for AJHG and HGG Advances in collaboration with colleagues.
Works with colleagues to coordinate their effective communication to special constituencies with whom they work, such as exhibitors, teachers, donors, or volunteers.
May represent ASHG at other events and forums that advance Society visibility.
Member Communication: Coordinate with department content generators to produce quarterly e-newsletter and bi-weekly digital update. With Senior Director, set editorial agenda, write select pieces, and edit departmentally sourced material with eye to member value creation and promotion.
Website: Works with the Senior Director and Web Administrator and Designer to support website content and development. Helps to create and implement strategies to enhance user experience and increase traffic.
Research & Data: Support ongoing internal research agenda to better understand ASHG audiences, developing knowledge that can enhance strategic/tactical plans and inform year-round marketing campaigns. Tracks, analyzes, and reports on results of marketing strategies/tactics; uses these results to evaluate effectiveness and continuously improve efforts.
Operations & Finance: Contributes to helping ASHG implement, maintain, and enhance data management systems as a key organization-wide resource with accurate, up to date information. Receives and acts upon key data and reporting to aid membership and marketing functions. Assists with department budget, resources, and consultant needs.
Supervision: Supervises Communications & Marketing Assistant, and summer intern.
5+ years of experience in progressively responsible association or scientific and/or marketing and communications roles, using marketing and communications channels to engage and encourage change (e.g., purchase a membership, register for a meeting, join a community, etc.). Experience working in scientific societies and associations a strong plus.
Bachelor's degree required; master’s degree and/or CAE a plus.
Excellent verbal and written communication skills, as well as strong interpersonal skills and emotional intelligence.
Enthusiasm for science and the role of scientific societies in serving research and public benefits.
Capacity for teamwork and desire to work collaboratively across programs and functions.
Strong interpersonal and customer service orientation to interact with and support colleagues, members, and external partners.
Capacity to support and train others to take on distributed communications projects successfully.
Data and technology orientation, and experience in leveraging technology to enhance communication efficiency and effectiveness. Experience monitoring and leveraging web analytics and social media marketing data to inform strategies.
Proactive project management and organizational skills to oversee multiple project priorities.
Sound judgment and problem-solving attitude. Sense of humor and cooperation to address and work with colleagues to synthesize diverse perspectives. Ability to work in a collaborative team environment while also taking initiative.
About American Society of Human Genetics
ASHG is a dynamic professional community of human genetics researchers, clinicians and other specialists who work at the leading edge of discovery, generating new genetic knowledge and translating it rapidly to improve human health and well-being. A non-profit founded in 1948, ASHG has nearly 8,000 members worldwide; hosts as many as 9,000 attendees annually at the world’s largest genetics and genomics meeting; publishes one of the field’s most respected journals; and undertakes a growing array of public outreach, education, policy and advocacy programs throughout the year. ASHG is a dynamic and healthy organization with 24 staff, an annual budget of nearly $8 million, and prudent reserves.
ASHG offices are located near White Flint Metro in new office space with free parking, onsite fitness facility, and dining options. We offer a work environment with a great mission, collegial team, and professional trust and respect. We also offer a competitive salary and excellent benefits, including flexible schedules and a telework policy; a generous 403(b) pension plan; and excellent vacation, medical and dental plans. ASHG is an Equal Opportunity Employer.
For more information, please visit: https://www.ashg.org/about/opportunities.shtml