The Senior Director of Marketing/Public Relations is responsible for implementation and development of the overall marketing and public relations strategy for Robert Wood Johnson University Hospital (RWJUH), New Jersey’s premier academic medical center which also includes the Bristol-Myers Squibb Children’s Hospital (BMSCH). RWJUH is a member of the RWJBarnabas Health System, the leading academic health system in New Jersey, with a partnership with Rutgers University that aligns Rutgers’ education, research and clinical activities.
This position oversees the development of strategic marketing plans, manages multiple marketing and communications projects for internal and external communications, including supporting the communication needs of the RWJUH CEO and leadership and hospital board. He/she serves as the site lead for any media relations activities. The Senior Director will work closely with colleagues at Rutgers Robert Wood Johnson Medical School and Rutgers Cancer Institute of NJ to identify opportunities to collaborate with shared medical professionals and programs and services. This position will serve as the primary lead for all marketing and public relations functions at the New Brunswick campus and work closely with the RWJBarnabas Health system marketing and public relations leads and hospital affiliate marketing/communication leads as needed. This position reports to the Vice President of Strategic Marketing and Communications, Southern Region, RWJBH.
Provide leadership, creative direction and project management of the development of all product line and image advertising/marketing to increase awareness of and preference for RWJUH.
Work closely with advertising agencies and develop and project manage local marketing plans.
Collaborate with system hospitals on the development and execution of system service line campaigns.
Serve as chief communicator for hospital working closely with leadership team to craft internal employee messages, speeches, and physician and board messages as needed.
Oversee Intranet employee communications.
Provide support with Board of Trustees meetings, scripts and reports.
Participate in leadership operations group meetings.
Guide media relations through targeted public relations efforts for RWJUH, working closely with Rutgers Robert Wood Johnson Medical School and the Cancer Institute of New Jersey. Manage and provide counsel for crisis communications issues. Responsible for on call media support for this level one trauma center and the Bristol-Myers Squibb Children’s Hospital.
Oversee the development of internal and external communications (consumer magazine, brochures, QRGs, etc.).
Work closely with the web team to manage the website content and ensure content is refreshed; oversee social media content; oversee photography and video content as needed.
Build relationships with external client contacts/community organizations to raise RWJUH brand awareness and educate community about hospital services.
Work closely with partners Rutgers Robert Wood Johnson Medical School and Rutgers Cancer Institute of New Jersey.
Eight to ten years of progressive marketing/public relations experience in a hospital/healthcare setting, including managerial/supervisory experience. Experience in an academic medical center preferred.
BA/BS in communications, journalism or marketing. Masters Prepared a plus.
Superior oral, written and interpersonal communication skills.
Demonstrated success in developing, implementing and evaluating strategic marketing plans and opportunities.
Ability to build internal and external relationships.
Proven track record in crisis communications and media relations.
Highly motivated self-starter.
Proficient in working both independently and as part of a team in a fast-paced team environment.
Ability to lead and manage a dedicated staff.
Strong project management skills.
Ability to establish and manage vendor and agency relationships.
Internal Number: 0000051249
About Robert Wood Johnson University Hospital - RWJBarnabas Health
RWJBarnabas Health is the largest, most comprehensive academic health care system in New Jersey, with a service area covering nine counties with five million people. The system includes eleven acute care hospitals – Clara Maass Medical Center in Belleville, Community Medical Center in Toms River, Jersey City Medical Center in Jersey City, Monmouth Medical Center in Long Branch, Monmouth Medical Center Southern Campus in Lakewood, Newark Beth Israel Medical Center in Newark, Robert Wood Johnson University Hospital in New Brunswick, Robert Wood Johnson University Hospital Somerset in Somerville, Robert Wood Johnson University Hospital at Hamilton in Hamilton, Robert Wood Johnson University Hospital Rahway in Rahway and Saint Barnabas Medical Center in Livingston, three acute care children’s hospitals and a leading pediatric rehabilitation hospital with a network of outpatient centers, a freestanding 100-bed behavioral health center, two trauma centers, a satellite emergency department, ambulatory care centers, geriatric centers, the state’s largest behavioral health network, comprehensive home care and hospice programs, fitness and wellness centers, retail pharmacy services, af...filiated medical groups, multi-site imaging centers and two accountable care organizations.
RWJBH is New Jersey’s largest private employer – with more than 34,000 employees, 9,000 physicians and 1,000 residents and interns – and routinely captures national awards for outstanding quality and safety. RWJBH recently announced an affiliation with Rutgers University to create New Jersey’s largest academic health care system. The collaboration will align RWJBH with Rutgers’ education, research and clinical activities, including those at the Rutgers Cancer Institute of New Jersey - the state's only NCI-designated Comprehensive Cancer Center - and Rutgers University Behavioral Health Care.