The Aimovig® US Consumer Marketing Director will lead, plan, and execute the Consumer marketing strategy and all patient-focused touch-points critical to commercial success of Aimovig®, Amgen’s first launch into the migraine space. The Marketing Director will develop and evangelize an in-depth understanding of the migraine consumer and define and execute opportunities to reinvent this space maximizing diverse elements of the marketing mix and patient experience.
The successful candidate is a critical leader within the Aimovig team, with a team of direct and indirect reports, and also a primary voice of the consumer/patient on a cross-functional team that includes internal and external partners, and our commercialization partner, Novartis. The Marketing Director will also lead and run all patient focused agencies and media.
Strategic insight toward refinement of the Aimovig Commercial Strategy
Leading the development and implementation of an innovative, ground-breaking multi-channel consumer marketing plan, from media and strategic partnerships to patient onboarding and engagement.
Develop breakthrough creative including TV/video, digital, social, website, email/CRM and print
Lead refinement and expansion of robust, data-driven digital, social and mobile plan to engage and activate consumers
Systematically develop and track metrics for media mix, consumer engagement and advertising effectiveness, while linking to the broader success metrics of the brand
Building a seamless, lock-step partnership with critical partners such as corporate affairs, advocacy, value communications and health-care professional marketing
Cross functional leadership to gain alignment in focus and timing with internal partners as well as our commercialization partner, Novartis, both strategically and tactically
Coordinating and driving focused market research plans to generate insights further driving plan and creative optimization and performance
Commercial lead for consumer-related assets in MAC team meetings
Lead consumer KOL identification and relationship development
Leadership of all consumer-related agencies to hold them accountable to the highest standards of performance
Proactive management of marketing budget
10+ years of experience in brand leadership/commercialization, in pharma, medical devices or consumer packaged goods, including 5+ years in the marketing function.
Technical marketing competencies: Marketplace/consumer analysis and insight generation, consumer segmentation, brand positioning, brand sustainability (campaign/message platform development), execution excellence (multi-channel development and metric development/tracking)
Multi-channel media plan development, including innovative digital, social, mobile initiatives
Demonstrated ability to develop a team aligning to a common vision, and towards the development of individual staff members for improved performance and achievement of career aspirations
Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
Strong communication effectiveness: The ability to effectively engage, connect, and influence senior management and the sales and marketing organizations across both Amgen and our commercialization partner.
Ability to translate and communicate complex information/strategies into simple and impactful execution plans
Internal Number: R-100341
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.